Associate Marketing Manager, Mamba

Description

Storck is a privately owned, family-managed company with a proud heritage of crafting high-quality confections enjoyed by millions around the world. With iconic brands including Werther's Original, Mamba, Merci, Toffifay, Riesen and Knoppers, Storck has built a reputation as a global leader rooted in strong values and a passion for excellence. Our U.S. business unit plays a critical role in bringing these beloved brands to life across one of our most dynamic markets, while partnering closely with customers, leveraging data-driven insights, and fostering a culture of collaboration, performance, and growth.

Joining Storck means becoming part of a company that combines the stability and integrity of a family business with the energy and ambition of a forward-thinking organization.

Description

Storck is a privately owned, family-managed company with a proud heritage of crafting high-quality confections enjoyed by millions around the world. With iconic brands including Werther's Original, Mamba, Merci, Toffifay, Riesen and Knoppers, Storck has built a reputation as a global leader rooted in strong values and a passion for excellence. Our U.S. business unit plays a critical role in bringing these beloved brands to life across one of our most dynamic markets, while partnering closely with customers, leveraging data-driven insights, and fostering a culture of collaboration, performance, and growth.

Joining Storck means becoming part of a company that combines the stability and integrity of a family business with the energy and ambition of a forward-thinking organization.

General Summary

This individual is a part of the US marketing team and will serve as the product management lead for Mamba Fruit Chews, the fastest growing Fruit Chew brand in America. Executes specific tasks and manages projects within brand strategy in support of marketing objectives. This position is responsible for assisting in the development and implementation of marketing plans to drive volume and profitability of Mamba, both individually and through leading cross-functional teams.

The ideal candidate is a self-starter, detail-oriented, analytical, and a team player, who has two to five years of related marketing and/or product management experience, preferably within the consumer-packaged goods industry.

Supervisory Responsibilities: This position does not have supervisory responsibilities.

Business Analytics



Essential Duties and Responsibilities

• Manage shipment and consumption data, identify patterns and provide outlook and recommendations to drive business performance and brand health
• Initiate and perform business analyses, identify issues and opportunities and make recommendations to Marketing Manager/Director by turning data into insights and stories to drive growth
• Lead monthly business assessments.
• Complete sales analysis such as new item updates, promotional and distribution analyses, and merchandising effectiveness.
• Assess brand strategy including SWOT Analysis (Strength, Weakness, Threat, Opportunities), and media performance.

• Develop and manage volume and spending forecasts and make recommendations to Marketing Manager/Director of yearly volume, annual budget/spending, and process recommendations.
• Track brand forecasts and brand marketing expenses throughout the year to manage within the given budget.
• Lead cross-functional teams on assigned projects, developing and managing timetables and milestones, coordinating cross-functional efforts, and managing outside suppliers (e.g., agencies/vendors). Projects such as: commercialization, marketing programs, media performance, portfolio optimization, etc.

• Lead annual brand review to aid in development of marketing plans.
• Assist the…