Sr Analyst, Portfolio Marketing

Job Description

We’reseekingananalytical and strategic thinker to join our Portfolio Marketing team. In this role, you will play a critical part in driving business growth by analyzing consumption and panel data, market research, and consumer insights to inform portfolio marketing campaignsforyour direct teams’ power window programs.

You will work closely with cross-functional teams, including brand management, sales,eCom& Customer Marketing,and external agency partners, to develop and execute successful portfolio programs.

Portfolio Campaign Analysis :
Analyze consumption and panel data, market research, and consumer insights toidentifyopportunities for portfolio marketing campaigns. Develop recommendations for which brands or products to feature in these campaigns.

Define Success Metrics :
Collaborate with stakeholders to define success metrics for portfolio programs,leveraging business performance data, commercial marketing mix data, and insights from brand and sales teams.

Develop Campaign Roadmaps :
Partner with Portfolio Marketing,eCom& Customer Marketing, Sales Operations, agency partners, and othersto create campaign roadmaps, including critical milestones and deliverables.

Cross
- Functional

Collaboration:

Collaborate with cross-functional teams to analyze brand performance and business drivers,identifying critical brand priorities that inform Portfolio Campaigns.

Partner with

OmniShopper Marketingteamtoanalyze business and program performance dataanddeveloptorecommendkey performance indicators (KPIs) and targets forall portfolio marketing programs.

Work closely with

Perfect

Storeteamtointerpret performance trends, inform power window category and display selections/targets, and forecast current year impact of portfolio marketing campaigns.

Support Portfolio Marketing Sr. Manager in strategic planning, construction of campaign briefs and program executionalefforts by providing brand and customer analytics that support decision-making.

Liaise within-house creative agency account &creative leads tomanagedeliverablesincluding, but not limited to,social media,owned digital,promotions, in-store displayandmore ensuring high fidelity of creative translation,timelyand on-budget project delivery.

Coordinate withboth external and internal creativeagencyaccountmanagerstoalign teams on project timelines and deliverable sand schedule major reviews with relevant stakeholders

• 2+years of experience in marketing analytics, market research, or a related field

• Strong analytical and problem-solving skills, with ability to interpret complex data sets and develop actionable insights

• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams

• Strongknowledgeof consumer behavior and market trends, particularly in the food and beverage industry

• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

• Strong organizational skills to manage multiple projects with complex deliverables and stakeholders

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

$89,800.00 - $

This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savingfor the future, we offer plans tailored to meet you…