Managing Director, B2B

Account Management And Growth

Key Responsibilities

• Serve as the senior strategic and relationship lead for approximately four priority B2B clients.
• Build trusted relationships with senior marketing, sales, digital, and business leaders, including C-suite stakeholders.
• Develop a deep understanding of each client's business model, growth priorities, customer segments, buying audiences, competitive environment, and commercial objectives.
• Translate complex business challenges into clear, actionable marketing and media strategies.
• Provide senior-level guidance to client teams, ensuring work is strategically rigorous, integrated, differentiated, and aligned with measurable business outcomes.
• Identify opportunities to expand client relationships by anticipating needs and introducing relevant Omnicom capabilities, partners, and solutions.
• Navigate complex client organizations and serve as a confident, solutions-oriented point of escalation when needed.

• Lead the development of integrated B2B strategies spanning brand, demand generation, customer acquisition, account growth, and retention.
• Apply a deep understanding of long and complex sales cycles, buying committees, category dynamics, and the relationship between marketing and sales.
• Connect upper-funnel brand investment with lower-funnel demand, pipeline, and revenue objectives.
• Guide audience, content, channel, and measurement strategies across the full buyer journey.
• Ensure strategic recommendations reflect the needs of multiple decision-makers and influencers within an account.
• Turn market, audience, customer, intent, and performance data into clear strategic direction.

• Advise clients on the development and evolution of their ABM strategies, including 1, 1, and 1:1 programs.
• Help clients determine the appropriate balance between broad demand generation and account-based activation.
• Guide account selection, segmentation, buying-group identification, personalization, orchestration, and measurement.
• Connect ABM strategy across marketing, media, sales, CRM, content, and technology teams.
• Evaluate ABM program maturity and establish practical roadmaps that enable clients to scale over time.
• Ensure ABM programs are grounded in customer value, strong audience intelligence, and clearly defined business outcomes.

• Maintain a strong working knowledge of the B2B marketing technology ecosystem, including ABM platforms, intent data, CRM, marketing automation, content syndication, identity and audience solutions, activation platforms, and measurement tools.
• Understand how platforms such as Demandbase, 6sense, Salesforce, Adobe, Hub Spot, Linked In, and other B2B data and technology partners contribute to an integrated marketing ecosystem.
• Help clients assess how data and technology should be connected across audience development, activation, personalization, sales enablement, and measurement.
• Partner with data, analytics, activation, and technology specialists to translate platform capabilities into meaningful business applications.
• Provide informed, objective guidance on technology and partner selection without allowing the technology itself to dictate the strategy.
• Stay current on emerging developments in AI, buying-group intelligence, intent, identity, personalization, and B2B measurement.

• Play a leadership role in new-business opportunities, from initial discovery and strategic development through pitch delivery.
• Develop compelling B2B growth narratives that connect client challenges to differentiated Omnicom solutions.
• Partner with strategy, media, data, analytics, creative, technology, and commercial leaders across Omnicom to build integrated proposals.
• Lead or contribute to executive-level pitch presentations, workshops, and chemistry meetings.
• Partner closely with the President of B2B to codify and evolve Omnicom's B2B methodologies, products, thought leadership, and go-to-market proposition.
• Identify emerging client needs and market opportunities that can inform new capabilities and commercial offerings.
• Represent Omnicom's B2B practice at industry events, client forums, and partner engagements as appropriate.

• Support the President of B2B in executing the vision and growth strategy for Omnicom's B2B practice.
• Help connect and mobilize B2B capabilities, talent, tools, and expertise from across the Omnicom network.
• Encourage collaboration across agencies and disciplines to…