Assistant Account Executive, Global Marketing & Communications

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

In this role, you’ll help shape how Burson shows up in the world. You’ll support brand and content development, external communications and marketing activations at major industry events including Davos and Cannes. You’ll also gain hands‑on experience in agency‑side marketing and communications while working with the team that built the Burson brand from the ground up.

This role is ideal for a curious, driven self‑starter, with a creative spirit and attention to detail; an early career communicator who is eager to help develop a brand from the inside out. You’ll work closely with senior leaders – including the EVP, External Marketing;
Global Head of Communications; and Global Chief Brand and Corporate Strategy Officer – and collaborate with colleagues across creative, digital, operations, disciplines and markets. Much like Burson builds reputation at scale for its global client partners, this role is focused on helping to develop and deliver integrated programs that advance Burson’s strategic priorities and strengthen its own brand reputation.

External Communications

• Track category trends to sharpen our communications strategies, messaging, content development and outreach.
• Draft and edit content packages that support all of our earned efforts – from press releases and pitches to bylines and presentations.
• Translate one message into many, tailoring content and messaging for different audiences, channels and markets without losing the thread to Burson’s brand voice.
• Review local market, practice group and Burson Group brand materials to ensure they align with Burson’s brand voice, tone and messaging guidelines.
• Show up with ideas, news angles and relevant industry perspectives.
• Keep multiple work streams moving at once.

Media Management

• Help design and shape how AI transforms our communications workflows and infrastructure, serving as an early adopter and proof point for Burson’s innovation tools and services across media intelligence, outreach and reporting.
• Use real-time media intelligence and AI‑supported monitoring tools to flag coverage, surface emerging narratives and identify story opportunities as they happen.
• Build and maintain a living map of journalists, publications, podcasts, newsletters and emerging channels, tracking beats and interests to sharpen where and how we pitch.
• Draft and execute targeted pitches, coordinate follow‑up and track outcomes.
• Partner with social and owned‑channel colleagues to extend the life of earned coverage – turning placements into content that performs across platforms and formats.
• Keep a daily pulse on the industry, including competitor coverage, Burson’s earned media and the broader conversation. Flag trends, risks and opportunities for the team.
• Turn outreach and coverage data into insight by tracking results, distilling takeaways and using…