Growth Marketing Manager, YouTube Marketing

Growth Marketing Manager, You Tube Premium Marketing

Share Growth Marketing Manager, You Tube Premium Marketing

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Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Share Growth Marketing Manager, You Tube Premium Marketing

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This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note:

By applying to this position you will have an opportunity to share your preferred working location from the following:
Chicago, IL, USA;
San Bruno, CA, USA;
New York, NY, USA;
Los Angeles, CA, USA
.

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth marketing.
• Experience managing cross-functional or cross-team projects.
• Experience working on a consumer-facing subscription product or service in the technology or entertainment industry, including the streaming landscape and the You Tube ecosystem.

• Experience doing content marketing, building funnels for movies and shows.
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, lifetime value (LTV)/customer acquisition cost (CAC) modeling, and financial planning.
• Experience developing and executing global scaled campaigns end-to-end. Familiarity with the digital marketing ecosystem, including ads, social media, eCommerce, and web analytics.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.

You Tube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make You Tube successful by shaping people’s perceptions of You Tube and inspiring them to engage with us. We’re also responsible for all of You Tube’s marketing activities to consumers, creators, and key opinion influencers.

As a Growth Product Marketing Manager on the You Tube Premium global marketing team, you will be a central part of the growth of the business, leading scaled campaigns across multiple marketing channels, setting global business strategy, running experiments, and marketing initiatives across the You Tube Subscriptions portfolio to unlock long-term growth and retention for You Tube Premium. You will be responsible for shaping our subscription product marketing and business plan, helping users discover the right product, building our paid user experience, partnering with our tech teams to evolve the subscription, and driving impact across our global markets.
To do this you will partner closely with Product, Insights, Regional PMMs, and cross-functional leads to ensure strategic alignment and execute marketing plans that drive subscriber acquisition, engagement, and business impact. This is a highly cross-functional role requiring strong strategic thinking, data-driven decision-making, and executional excellence.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the…