Sr. Manager, Innovation- Strategic Demand KIND

Job Description:

Are you ready to shape the future of our categories and drive high-impact growth for some of the world’s most iconic brands? As the Senior Manager, Strategic Demand Leadership (SDL) – Innovation, you will sit at the dynamic intersection of commercial strategy, customer collaboration, and marketplace execution. Managing a portfolio scope of up to $800M NSV
, you will serve as the strategic bridge between R&D, Innovation Marketing, Revenue Growth Management, and Sales—turning bold product concepts into commercially viable, market-leading launches.

In this high-visibility role, you will champion the voice of the customer and shopper across omni-channel environments, crafting winning go-to-market strategies that drive trial, expand distribution, and secure sustainable profitability. If you are a collaborative leader with a consultant mindset who thrives on moving seamlessly between high-level vision and tactical execution, this role offers an exceptional platform to make a lasting commercial impact.

• Experience: Minimum 5 years of experience in CPG marketing, innovation, commercial strategy, category management, or demand planning.

• Commercialization Leadership: Proven track record leading the commercialization and launch of new products within a fast-paced CPG environment.

• Go-to-Market Expertise: Deep understanding of innovation pipelines, customer activation, and omni-channel commercial execution.

• Strategic Problem Solving: Consultant-style analytical toolkit with strong structured problem-solving skills and agility across strategy and execution.

• Customer & Shopper Strategy: Demonstrated experience building customer-centric growth plans, AMPS strategies, and promotional plans.

• Cross-Functional Influence: Proven ability to influence, align, and lead multi-disciplinary teams without direct authority, backed by exceptional presentation and communication skills.

• Data-Driven Decision Making: Strong acumen in analyzing market performance metrics (velocity, distribution, trial/repeat) to extract actionable insights.

• Nice-to-Have: Working knowledge of Sales & Operations Planning (S&OP) and Strategic Revenue Management (SRM) / Revenue Growth Management principles.

• Innovation Strategy & Development: Partner closely with Innovation Marketing, Consumer Insights, and R&D to identify consumer needs, whitespace opportunities, and category trends, shaping pipelines and commercialization strategies that deliver meaningful growth.

• Innovation Launch Excellence: Develop and execute omni-channel launch strategies that maximize awareness, trial, and sustainable adoption, ensuring selling stories and launch tactics are optimized across key customers.

• Sales Plan Execution: Drive the annual sales strategy to deliver net sales and operating profit goals, proactively identifying risks and opportunities across go-to-market channels to balance the business.

• Channel & Customer Leadership: Own the AMPS strategy (Availability, Merchandising, Pricing, Space), serving as the voice of the customer to co-create pack and channel solutions with cross-functional partners.

• Trend & Competitive Intelligence: Maintain continuous intelligence on industry trends, shopper behaviors, and competitor actions to ensure innovation pipelines remain differentiated and commercially relevant.

• Innovation Performance Management: Track and evaluate innovation health throughout the lifecycle (sales, velocity, distribution, repeat, financial ROI) and translate post‑launch learnings into future programs.

• Demand Forecasting & RGM: Collaborate with Sales, Demand Planning, and Finance to translate market trends into reliable demand signals and accurate launch forecasts.

• Delivering…