Senior Director, Retail Content & Operations

Job Description:

The Senior Director , Retail Content & Operations will lead retail content, digital shelf and marketplace operations for Dentsu Commerce clients across Amazon, Walmart, Tik Tok Shop and other priority commerce platforms.

This role will help brands improve how their products are found, presented and purchased across digital commerce environments. The Senior Director  will bring together retail content, marketplace operations, SEO and emerging GEO capabilities while partnering closely with Dentsu Commerce Media, Creative, Social Commerce and Analytics teams.

• Lead retail content and digital shelf strategy across Amazon, Walmart and priority retailers
• Oversee PDP optimization including titles, copy, imagery, enhanced content and brand stores
• Develop scalable approaches to content auditing, optimization and syndication
• Use digital shelf and performance data to identify opportunities to improve discoverability and conversion
• Partner with Creative teams to translate commerce insights into stronger retail content

• Lead marketplace operations across Amazon, Walmart Marketplace and Tik Tok Shop
• Oversee catalog health, item setup, product feeds, variation management and promotional readiness
• Support new product launches and marketplace expansion
• Identify and resolve operational issues affecting availability, discoverability and conversion
• Establish efficient workflows and standards for ongoing marketplace management

• Lead organic retail search strategy across Amazon and Walmart
• Develop Dentsu Commerce capabilities around
  Generative Engine Optimization (GEO)and AI-powered shopping discovery
• Optimize product content for emerging experiences such as Amazon Rufus and other AI shopping assistants
• Connect keyword, search and digital shelf insights to content recommendations
• Partner with Retail Media teams to connect paid and organic search strategies

• Oversee the operational foundation for client Tik Tok Shops, including catalog, product feeds, merchandising and promotions
• Partner with Social Commerce teams responsible for creator, affiliate and paid activation
• Ensure products and storefronts are optimized and operationally ready to convert demand

• Serve as aseniorclient lead for retail content and marketplace operations
• Develop repeatable playbooks, tools and best practices that can scale across Dentsu Commerce clients
• Evaluate technology and automation opportunities that make content and marketplace operations more efficient
• Support new business pitches and identify opportunities to expand existing client relationships
• Manage and develop a team of retail content and marketplace specialists

• 10+ years of experience in ecommerce, retail content, digital shelf or marketplace operations
• Strong expertise across Amazon and Walmart
• Experience with Amazon Vendor Central and/or Seller Central and Walmart marketplace environments
• Experience with Tik Tok Shop strongly preferred
• Strong understanding of retail SEO, digital shelf optimization and organic product discoverability
• Familiarity with emerging GEO and AI shopping experiences
• Experience with commerce platforms such as Salsify, Syndigo, Pacvue or similar
• Strong client leadership and cross-functional collaboration skills
• Experience managing teams and delivering work across multiple clients

The annual salary range for this position is $136,850 -$188,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include: