Managing Director, B2B

Managing Director, B2B

The Managing Director, B2B is a senior client and practice leader responsible for helping B2B brands solve complex growth challenges through integrated strategy, media, account-based marketing, data, and technology.

This individual will serve as the senior strategic lead for approximately four priority clients, building trusted relationships with executive stakeholders while guiding cross-functional teams toward measurable business outcomes. They will also play a central role in new business—shaping differentiated B2B strategies, leading pitch development, and representing the agency's B2B capabilities in high-stakes client engagements.

The ideal candidate is a seasoned B2B strategist who understands how modern buying groups make decisions and can connect brand building, demand generation, ABM, media, data, content, and technology into a cohesive growth strategy.

Client Leadership

• Serve as the senior strategic and relationship lead for approximately four priority B2B clients.
• Build trusted relationships with senior marketing, sales, digital, and business leaders, including C-suite stakeholders.
• Develop a deep understanding of each client's business model, growth priorities, customer segments, buying audiences, competitive environment, and commercial objectives.
• Translate complex business challenges into clear, actionable marketing and media strategies.
• Provide senior-level guidance to client teams, ensuring work is strategically rigorous, integrated, differentiated, and aligned to measurable business outcomes.
• Identify opportunities to expand client relationships by anticipating needs and introducing relevant capabilities, partners, and solutions.
• Navigate complex client organizations and serve as a confident, solutions-oriented point of escalation when needed.

B2B Strategy

• Lead the development of integrated B2B strategies spanning brand, demand generation, customer acquisition, account growth, and retention.
• Apply a deep understanding of long and complex sales cycles, buying committees, category dynamics, and the relationship between marketing and sales.
• Connect upper-funnel brand investment with lower-funnel demand, pipeline, and revenue objectives.
• Guide audience, content, channel, and measurement strategies across the full buyer journey.
• Ensure strategic recommendations reflect the needs of multiple decision-makers and influencers within an account.
• Turn market, audience, customer, intent, and performance data into clear strategic direction.

Account-Based Marketing

• Advise clients on the development and evolution of their ABM strategies, including 1, 1, and 1:1 programs.
• Help clients determine the appropriate balance between broad demand generation and account-based activation.
• Guide account selection, segmentation, buying-group identification, personalization, orchestration, and measurement.
• Connect ABM strategy across marketing, media, sales, CRM, content, and technology teams.
• Evaluate ABM program maturity and establish practical roadmaps that enable clients to scale over time.
• Ensure ABM programs are grounded in customer value, strong audience intelligence, and clearly defined business outcomes.

B2B Technology and Data

• Maintain a strong working knowledge of the B2B marketing technology ecosystem, including ABM platforms, intent data, CRM, marketing automation, content syndication, identity and audience solutions, activation platforms, and measurement tools.
• Understand how platforms such as Demandbase, 6sense, Salesforce, Adobe, Hub Spot, Linked In, and other B2B data and technology partners contribute to an integrated marketing ecosystem.
• Help clients assess how data and technology should be connected across audience development, activation, personalization,…