More jobs:
Managing Director, B2B
Job in
Chicago, Cook County, Illinois, 60290, USA
Listed on 2026-09-13
Listing for:
Initiative
Full Time
position Listed on 2026-09-13
Job specializations:
-
Marketing / Advertising / PR
Client Relationship Management -
Sales
Client Relationship Management
Job Description & How to Apply Below
- Serve as the senior strategic and relationship lead for approximately four priority B2B clients.
- Build trusted relationships with senior marketing, sales, digital, and business leaders, including C-suite stakeholders.
- Develop a deep understanding of each client’s business model, growth priorities, customer segments, buying audiences, competitive environment, and commercial objectives.
- Translate complex business challenges into clear, actionable marketing and media strategies.
- Provide senior-level guidance to client teams, ensuring work is strategically rigorous, integrated, differentiated, and aligned with measurable business outcomes.
- Identify opportunities to expand client relationships by anticipating needs and introducing relevant Omnicom capabilities, partners, and solutions.
- Navigate complex client organizations and serve as a confident, solutions-oriented point of escalation when needed.
- Lead the development of integrated B2B strategies spanning brand, demand generation, customer acquisition, account growth, and retention.
- Apply a deep understanding of long and complex sales cycles, buying committees, category dynamics, and the relationship between marketing and sales.
- Connect upper-funnel brand investment with lower-funnel demand, pipeline, and revenue objectives.
- Guide audience, content, channel, and measurement strategies across the full buyer journey.
- Ensure strategic recommendations reflect the needs of multiple decision-makers and influencers within an account.
- Turn market, audience, customer, intent, and performance data into clear strategic direction.
Job Description
Key Responsibilities Client Leadership
- Serve as the senior strategic and relationship lead for approximately four priority B2B clients.
- Build trusted relationships with senior marketing, sales, digital, and business leaders, including C-suite stakeholders.
- Develop a deep understanding of each client’s business model, growth priorities, customer segments, buying audiences, competitive environment, and commercial objectives.
- Translate complex business challenges into clear, actionable marketing and media strategies.
- Provide senior-level guidance to client teams, ensuring work is strategically rigorous, integrated, differentiated, and aligned with measurable business outcomes.
- Identify opportunities to expand client relationships by anticipating needs and introducing relevant Omnicom capabilities, partners, and solutions.
- Navigate complex client organizations and serve as a confident, solutions-oriented point of escalation when needed.
- Lead the development of integrated B2B strategies spanning brand, demand generation, customer acquisition, account growth, and retention.
- Apply a deep understanding of long and complex sales cycles, buying committees, category dynamics, and the relationship between marketing and sales.
- Connect upper-funnel brand investment with lower-funnel demand, pipeline, and revenue objectives.
- Guide audience, content, channel, and measurement strategies across the full buyer journey.
- Ensure strategic recommendations reflect the needs of multiple decision-makers and influencers within an account.
- Turn market, audience, customer, intent, and performance data into clear strategic direction.
- Advise clients on the development and evolution of their ABM strategies, including 1, 1, and 1:1 programs.
- Help clients determine the appropriate balance between broad demand generation and account-based activation.
- Guide account selection, segmentation, buying-group identification, personalization, orchestration, and measurement.
- Connect ABM strategy across marketing, media, sales, CRM, content, and technology teams.
- Evaluate ABM program maturity and establish practical roadmaps that enable clients to scale over time.
- Ensure ABM programs are grounded in customer value, strong audience intelligence, and clearly defined business outcomes.
- Maintain a strong working knowledge of the B2B marketing technology ecosystem, including ABM platforms, intent data, CRM, marketing automation, content syndication, identity and audience solutions, activation platforms, and measurement tools.
- Understand how platforms such as Demandbase, 6sense, Salesforce, Adobe, Hub Spot, Linked In, and other B2B data and technology partners contribute to an integrated marketing ecosystem.
- Help clients assess how data and technology should be connected across audience development, activation,…
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