Senior Sales Enablement Manager

Hybrid - 4 days a week in office The Sr. Sales Enablement Manager is responsible for leading strategy, development, and delivery of high-impact enablement content that empowers client-facing teams to drive growth, deepen relationships, and win in competitive markets. This role translates sometimes complex product capabilities into compelling, client-ready narratives and scalable enablement assets. The role is responsible for equipping Relationship Managers, and client-facing teams with messaging, pitch decks, case studies and thought leadership tailored to specific segments.

The ideal candidate has a proven ability to build strong cross-functional partnerships, and collaborates effectively with sales leadership, and other executive leaders while bringing a strong blend of strategic thinking, editorial leadership, and commercial acumen.

• Help define and execute the Commercial Bank content strategy aligned to Commercial Bank growth priorities, sales process, and client segments.
• Curate and standardize sales materials, templates and pitchbooks. Ensure content is consistent, on-brand, complaint, and easy for Sales to deploy.
• Establish and maintain a single source of truth for approved sales content aligned with defined content governance.
• Partner with Marketing, Brand, Graphic designers, and other stakeholders to keep sales materials current, aligned and grounded in market priorities and service capabilities.

• Develop scalable, field-ready content that supports growth including prospecting, discovery, proposal, and client retention.
• Support continuous improvement by gathering user feedback, documenting pain points, resourcing best practices and recommending practical enhancements.
• Support product launches and strategic initiatives to ensure Sales readiness.
• Drive adoption and utilization of content through training, campaigns, and integration into workflows.
• Help design and analyze performance reporting to measure program impact, identify trends and surface opportunities to improve program effectiveness.
• Use AI tools to analyze data, generate enablement insights, and build program resources more efficiently.
• Leverage generative AI and content automation tools to rapidly convert complex product updates and field insights into engaging micro-learning content.
• Work with Sales leadership and field teams to understand where messaging is effective, where adjustments are needed and how materials can better support real selling situations.

• Establish key enablement metrics to measure effectiveness, such as: adoption, engagement, sales readiness as well as influenced pipeline opportunities and closed revenue).
• Gather and analyze seller and manager feedback to identify improvement opportunities and continuously refine content for maximum usability.
• Help drive the adoption of emerging AI capabilities that enhance seller productivity, including AI powered searches, role play, and digital learning experiences that improve seller effectiveness.

• Bachelor’s degree from accredited university or college.
• 10+ years of experience in Banking, Financial Services, or Sales Enablement roles. Direct Sales experience is a plus.
• Proven success in developing sales enablement strategies that improve seller performance, including building and scaling content strategies that drive measurable sales outcomes.
• Cross-functional collaboration skills and ability to build trusted relationships with sellers, people leaders and senior leadership across Sales, Marketing and Product.
• Strong project management skills with the ability to manage multiple priorities and deliver results in a faced-paced environment.
• Strong writing, messaging, and presentation-development, skills creating persuasive materials that sales teams can use in active commercial environment.
• Proficiency with enablement and content platforms (e.g., Seismic) and CRM tools (e.g., Salesforce).
• Strong Power point skills is a plus.

• Typically 7+ years of relevant experience and post-secondary degree in Business or a related field of study or an equivalent combination of education and experience.
• Program management skills
  - In-depth.
• Change management and leadership skills
  - In-depth.
• Knowledge of process coordination and management
  - In-depth.
• Strong understanding of integrated marketing campaigns.
• Seasoned professional with a combination of education, experience and…