Specialist, Digital Strategy & Activation

Company Description

Apex is Publicis Groupe’s futures marketplace, leveraging Publicis capital to create risk‑free, value‑based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.

Apex is Publicis Groupe’s futures marketplace, leveraging Publicis capital to create risk‑free, value‑based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.

ABOUT APEX

We’re not your typical agency. In fact, we aren’t an agency her, we are a distinct and next generation trading entity within Publicis Groupe. Furthermore, we’re experts and innovators in media, making investments today for tomorrow’s success. Our goals are rooted in providing unique and incremental benefits to Publicis Groupe clients:

• Work across all Publicis Groupe agencies and gain exposure to the full media landscape and a diverse client portfolio.
• Develop expertise in both Investment and Business Operations, a unique combination of skills not often found within agencies.
• Gain hands-on experience with digital platforms regardless of channel, with ongoing training and development opportunities.
• Help lead the industry by identifying future-facing opportunities, investment areas, and emerging marketing trends.

The Specialist role reports to a Supervisor and is part of the Digital Strategy & Activation Team. This team works collectively to maintain a deep understanding of the evolving media landscape, make strategic investments with media partners, negotiate mutually beneficial agreements, and plan and execute media buys that drive client business and marketing objectives.

ABOUT THE ROLE

• Developing Teams & Talent
• Understand team roles, responsibilities, and workflows.
• Contribute to the training and development of Senior Associates, Associates, and billing/reconciliation team members.
• Support performance goals and development plans for Senior Associates and Associates.
• Delivering on Our Value Proposition
• Participate in meetings with media partners and vendors.
• Maintain a strong understanding of partner portfolio offerings and identify applicable client opportunities.
• Participate in negotiations for assigned clients and campaigns.
• Understand deal structures and support the negotiation and RFP process for select mid-level accounts.
• Develop campaigns utilizing preferred partner relationships.
• Execute campaign management, delivery, and client-facing media plan packaging for select mid-level accounts with a high degree of accuracy and independence.
• Monitor campaign performance, identify performance issues, and lead optimization discussions with partners as appropriate.
• Support campaign pricing strategies that drive client performance and overall business health.
• Assist in managing campaign delivery and performance for assigned accounts.
• Managing Business & Operations
• Manage campaign activation, including template creation and buy entry.
• Lead RFP and post-sale processes for select mid-level accounts.
• Serve as a first-level quality assurance resource for Associates.
• Execute operational processes with minimal oversight and strong attention to detail.
• Participate in discrepancy resolution for assigned clients and…