Manager, Brand Insights and Measurement

• Lead global brand tracking programs measuring awareness, consideration, trust, and reputation
• Define and evolve brand health KPIs and measurement frameworks aligned to long‑term strategy
• Analyze brand performance trends and identify drivers of brand equity growth or decline
• Design and execute qualitative and quantitative strategic research
• Interpret research to identify how brands are built, differentiated, and sustained
• Translate insights into strategic recommendations and a roadmap to strengthen brand performance
• Partner with Marketing, Communications, and Analytics to align insights with execution
• Connect brand metrics to business outcomes and inform strategic decisions
• Evaluate brand investments and marketing campaigns, measure ROI, and provide actionable recommendations
• Develop narratives explaining brand performance data, campaign effectiveness, consumer perception shifts, and brand equity opportunities
• Embed insights into campaigns, messaging, and customer experiences
• Deliver executive‑ready storytelling that influences leadership decisions

• Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
• 7+ years of experience in brand insights, market research, or brand strategy
• Experience leading brand tracking programs and strategic research initiatives
• Expertise in brand equity measurement and brand health frameworks
• Qualitative and quantitative research methodologies
• Experience partnering with analytics teams to develop measurement approaches
• Ability to connect insights to business outcomes and strategy
• Experience evaluating brand campaign effectiveness and communicating brand impact, ROI, and performance outcomes to business leaders
• Excellent communication and storytelling skills, including presenting to senior leaders
• Cross‑functional collaboration skills across marketing, communications, and digital teams
• Preferred: experience defining or evolving global brand strategies in complex organizations
• Preferred: background in healthcare, consumer health, or adjacent industries
• Preferred: familiarity with advanced segmentation, U&A studies, and message testing
• Preferred: experience with brand performance dashboards and analytics outputs
• Preferred: ability to influence senior stakeholders and drive alignment across teams
• Preferred: curiosity about external brand trends, benchmarks, and best practices
• Strongly preferred: client/corporate brand‑side experience managing brand insights and measurement within an in‑house marketing organization

Demonstrates expertise in brand insights and strategic research, with a strong ability to connect brand metrics to business outcomes. Proficient in qualitative and quantitative methodologies, capable of delivering actionable recommendations that influence leadership decisions.

• Brand Equity Measurement
• Brand Health Frameworks
• Qualitative Research Methodologies
• Quantitative Research Methodologies
• Cross‑Functional Collaboration

• Brand Tracking Programs
• Strategic Research Initiatives
• Data Analysis
• KPI Development
• Campaign Effectiveness Evaluation
• ROI Measurement
• Narrative Development
• Insight Translation
• Performance Dashboard Development
• Advanced Segmentation

• Excellent Communication
• Storytelling Skills
• Influencing Senior Stakeholders
• Curiosity About Brand Trends
• Cross-Functional Collaboration Skills

• Marketing
• Market Research
• Brand Strategy
• Consumer Health
• Healthcare

• Brand Performance Dashboards
• Analytics Outputs