SRM Promo Effectiveness Manager

Job Description:

Title
: SRM Promo Effectiveness Manager

Location
:
Chicago, IL

Workstyle
:
Hybrid

Mars does not sponsor visas for this role. This position is not eligible for relocation benefits

The SRM Promo Effectiveness Manager (this role) reports to the SRM Director of Trade & Promo serving as a key business co‑pilot for Sales and as an integral member of the local center of excellence team for trade investment. This role helps deliver profitable category & profit pool growth with customers, partnering with Sales, CBU and Revenue, Strategy & Operations teams to evaluate and optimize the portfolio of trade investment decisions.

This includes Marketing team co‑pilot support to ensure trade investment productivity for Mars Snacking and our customers are in line with portfolio and CBU/Brand strategies and align with enterprise SRM principles and business objectives.

• Provide input for the creation of Compelling Trade Promotional Strategies. Develop appropriate Brand Trade promotional strategies with clear and compelling execution plans with recommended promotional calendars. This includes the creation, maintenance and continuous improvement of TP information, analyses and case studies to support SRM, Sales and CBU Marketing teams.
• Maximize category growth opportunities achieved through trade promotional investments. Serve as a strategic thought partner to Channel Trade Managers by providing SRM insights, evaluating trade investment opportunities, and recommending actions that improve revenue, margin, and ROI for the CBU/Brands you support.
• Improve Trade ROI Capabilities and trade promotional investment productivity across the organization. Partner closely with Sales & Customer Marketing teams to analyze customer and national trade promotional events, using insights to drive greater accuracy and robustness of promotional forecasting and a deeper understanding of key TPE metrics/concepts (Trade ROI, Trade Leverage & ‘3 Star’ Promotions). This includes providing expert support to KAM teams, ensuring TPM tools/solutions are appropriately used for fact based decision support as part of pre and post event analysis.

• Support Sales Leadership team, SRM Director of Trade and KAMs to deliver the annual growth requirements in line with trade promotional budgets by conducting customer event level ROI analysis and utilizing insights gathered to inform ongoing customer promotional plans.
• Under the guidance of the SRM Director of Trade and Promo, support improved management, transparency and ROI productivity of TP investments by:
• Partnering with KAM/KA Analysts to strengthen the depth and breadth of pre and post event trade promotion evaluations. This includes providing guidance to Sales for accurate & timely event volume & financial information within TPM systems/tools to ensure proper funds management, ROI analysis and demand planning
• Monitoring compliance to promotional guidelines at account or budget holder level
• Supporting KAMs and Sales budget holders to verify & consolidate TP event level exceptions versus guidelines through S&OP+ process
• Own the creation and analysis of all trade promotional reporting for the CBU/brands and Channels/customers, including on a periodic basis:
• Monitoring Retail Promotional Landscape across CBUs/brands (e.g. Promotional Price Points)
• Conducting detailed promotional analysis across channels/pack types to highlight opportunities
• Tracking competitors & multi-category promotional pricing and changes in strategy
• Work with Sales, CMI and CBU Marketing to create quarterly trade promotional reporting, highlighting progress against business targets in trade leverage, trade shape and 3
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