Brand Manager

Pay Range is $76,000 to $114,000

Lead content creation and brand storytelling across paid, owned and earned media channels to ensure a cohesive and compelling brand experience. Manage the brand content calendar and guide the development of campaigns, messaging, creative assets, and promotional initiatives across multiple audiences and platforms. Lead content planning, execution, measurement, and performance of multi-channel marketing campaigns that drive media ROI, brand equity, traffic, and sales.

Manage external agency relationships to ensure content performance and executions are optimized to business goals.

• Create quarterly content plans across all channels in the media plan and omni-channel websites. Broadreach, digital, direct mail,  and search
• Direct production against the content plan, managing team bandwidth and content workflow through the project management platform Asana
• Oversee creative workflow management using tools such as Asana to coordinate timelines, assign resources, track project status, and manage team bandwidth across multiple concurrent initiatives
• Review team output to ensure delivery against brand and channel strategy
• Manage all content needs for the three banners’ websites.
• Set and communicate clear priorities for the content team. Drive transparency and collaboration with IT, store operations and merchandising
• Manage and prioritize the pipeline of creative and content requests across the organization, balancing business needs, campaign timelines, and available resources to ensure efficient execution.
• Partner with cross-functional stakeholders to evaluate incoming design and content requests, establish priorities, and align deliverables with strategic marketing objectives and deadlines.
• Identify, execute and measure A/B testing opportunities to continuously optimize content and campaigns.

• Lead the team to write, edit, and revise clear, compelling copy for various marketing channels including direct mail, website, blog, social media, email marketing, in-center signage, and sales collateral
• Translate merchant language including features and benefits into consumer-friendly copy
• Ensure the brand voice and positioning is executed properly in each of the Fielmann USA brands
• Thoroughly proofread and perform copy revisions at each stage of production to ensure clear, concise, and accurate communication to our patients and customers

• Lead translation of brand strategy, segmentation and marketplace trends into executable content and brand storytelling.
• Partner with the media and CRM teams, sales, and agency teams to deliver integrated campaigns that align with brand positioning and business objectives.
• Monitor brand performance, campaign effectiveness, media coverage, and consumer sentiment to identify opportunities for optimization and growth.
• Identify unique customer segments and journeys; support the CRM team in tailoring communication and experiences to our various customer segments
• Build and maintain relationships with global marketing, merchandising, sales, store planning, and other internal stakeholders
• Evaluate market reactions to advertising programs
• Communicate with outside marketing material vendors regarding ongoing campaigns
• Manage productivity of marketing plans and projects
• Maintain in-depth knowledge of the characteristics and opportunities for all of Fielmann USA’s unique markets
• Conduct competitive and market analysis to ensure understanding of positioning
• Test and measure campaigns at appropriate stages to ensure optimal performance and results

• Build the marketing team’s grassroots and new store support capabilities
• Lead and coach the graphic designers to…