Associate Director, Business Analytics

• Build and develop a deep understanding of clients' strategic issues, initiatives, and competitive position
• Ensure analytics efforts produce clear, compelling, actionable insights and narratives through sophisticated analytic techniques
• Participate in measurement plan development and execution
• Deliver scheduled and ad hoc deliverables on time
• Recommend and implement research supporting consumer insights and strategic processes
• Identify opportunities to continuously improve processes
• Lead, mentor, and train analysts and managers
• Present reports, POVs, and other materials to clients by phone and in person
• Contribute to consumer segmentation and audience identification/exploration
• Design tests measuring the incremental impact of media on business outcomes
• Manage cross-functional day-to-day tasks and priorities
• Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization
• Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps, and establish skill-development goals
• Keep current with industry trends through research and training

• Intermediate level skills with Excel and Power Point
• 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Analytic skills, critical thinking, and problem-solving skills
• Proven leadership ability and strong, impactful client relationship experience
• Familiarity with statistical analysis, including linear regression and data visualization
• Stellar communication and presentation skills
• Ability to train and coach colleagues
• Organization, detail orientation, prioritization, business writing, presenting, conducting analysis, and project management skills
• Comfortable working in ambiguous situations
• A university degree
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Demonstrates expertise in data and analytics within advertising and marketing, with a strong focus on audience-based marketing, media planning, and delivering actionable insights. Proven leadership in mentoring teams and managing client relationships effectively.

• Data And Analytics Experience
• Audience-Based Marketing
• Statistical Analysis
• Leadership And Mentoring
• Communication And Presentation Skills

• Excel
• Power Point
• Data Visualization
• Linear Regression
• Analytic Skills
• Critical Thinking
• Problem-Solving
• Project Management
• Budgeting
• ROI Development

• Detail Orientation
• Organization
• Prioritization
• Business Writing
• Training And Coaching

• Advertising
• Management Consulting
• Integrated Marketing
• Consumer Insights
• Media Campaign Planning
• Consumer Segmentation
• Strategic Processes
• Measurement Plan Development
• Client Relationship Management
• Media Plan Optimization