Senior Brand Manager, Cheez-It

Job Description:

Senior Brand Manager, Cheez-It® Position Summary

The Senior Brand Manager, Cheez-It® is a strategic brand steward and business leader responsible for helping shape the growth agenda for one of the most recognized, beloved, and iconic brands in the snacking category. This pivotal role will translate consumer, shopper, category, and business insights into clear brand strategy, integrated activation plans, innovation priorities, and commercial actions that strengthen the Cheez-It® brand position in the minds and hearts of consumers across core, tentpole, portfolio, omni, and innovation growth opportunities.

• Lead development and execution of annual and long-range brand plans for Cheez-It®, ensuring clear linkage between brand ambition, consumer needs, portfolio priorities, and business objectives.
• Translate data and insights into strategic choices that drive household penetration, purchase occasions, share growth, profitability, and long-term brand health.
• Manage business performance through ongoing consumption, shipment, share, margin, and P&L analysis; identify risks and opportunities and recommend action plans to deliver commitments.
• Partner with Sales, Finance, Insights, Category Strategy, R&D, Supply Chain, Shopper, Omni, Media, PR, Legal, and agency partners to align the organization behind the brand growth agenda.

• Champion deep understanding of the Cheez-It® brand’s target audiences, snacking occasions, category dynamics, and cultural growth spaces.
• Develop integrated marketing strategies and briefs that connect brand positioning, product benefits, and cultural relevance across consumer touchpoints.
• Orchestrate agency partners through creative, media, PR, social, shopper, and experiential planning to deliver breakthrough brand-building work with clear objectives and measurable outcomes.
• Help ensure Cheez-It® shows up consistently and distinctively across major tentpoles, moments, and activations.

• Shape the consumer-led innovation and renovation pipeline that strengthens the core, accelerates priority sublines, unlocks new occasions, and drives recruitment.
• Guide cross-functional commercialization from insight and concept through business case, package development, demand planning, sales sell-in, launch readiness, and post-launch optimization.
• Partner with Category Strategy, Customer Marketing, and Customer teams to build compelling retailer stories, merchandising recommendations, and activation plans that improve assortment, shelf productivity, display quality, and conversion.
• Assess and prioritize growth opportunities across innovation, licensing, limited-time offers, partnerships, and emerging snacking needs.

• Operate as a high-impact cross-functional leader who creates clarity, drives alignment, and accelerates decision‑making.
• Coach, develop, and support marketing talent where applicable, building capability in brand strategy, analytics, execution, and enterprise leadership.
• Model strong ownership, intellectual curiosity, and accountability for both strategic thinking and flawless execution.
• Influence senior stakeholders through clear storytelling, sound business judgment, and fact‑based recommendations.

• Bachelor’s degree required, preferably in Marketing, Business, Finance, or a related field; MBA or advanced degree preferred.
• 8+ years of progressive experience in brand management, marketing, commercial strategy, innovation, or related CPG roles.
• Strong strategic marketing capability, including experience developing brand strategy, integrated marketing plans, creative briefs, and…