Digital Advocacy Manager

Earthjustice is the nation's leading environmental law organization. We wield the power of law and the strength of partnership to protect people's health, preserve magnificent places and wildlife, advance clean energy, and combat climate change.

Driven by a passion for justice, inclusion, partnership, and excellence, our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and maintain an inclusive environment where all staff are valued and respected.

In addition to a talented cadre of environmental lawyers and legislative advocates, Earthjustice has an amazing Communications department that works in partnership with every other department at the organization. The Digital Advocacy Manager reports to the Associate Director of Digital Advocacy and will oversee the digital advocacy program to develop, execute, and manage multi-channel digital advocacy campaigns with the goal of driving meaningful supporter action and increasing engagement across email, mobile, paid media, social, and web.

This role is highly collaborative, working with communication, legal and lobbying program staff, and other members across the organization.

Campaigns focus on national and regional environmental issues including healthy communities, climate and energy, and lands, oceans, and wildlife. Experience working with 501(c)(4) organizations is a plus.

The person should be comfortable with HTML, digital advocacy tools, spreadsheets, analytics, and fundraising. This is a supervisory position.

The Digital Advocacy Manager is expected to work a full-time (37.5 hours/week) schedule, and may work hybrid from any Earthjustice office or remotely from within the US.

• Lead highly collaborative, integrated, multi-channel digital advocacy campaigns that advance institutional and departmental priorities, including regional campaigns in key priority states and programs that deepen supporter engagement across email, web, SMS, social media, and paid advertising.
• Ensure cohesive messaging across channels and issue areas; use messaging, segmentation, and platform testing to improve email and mobile engagement, campaign effectiveness, and supporter experience. Will manage the building, coding, testing and delivery of outgoing messages and online comments to key political targets
• Work with Digital team to produce accurate, quality, and timely advocacy related content to existing and potential Earthjustice audiences in an ever-shifting landscape of news, technology, politics, and law. Must adopt a flexible approach to meeting rapid response moments and pivot strategies where needed.

• Develop email list growth strategies through paid and unpaid efforts such as partnering with social media and marketing teams on campaigns, cross promotions with other organizations, sponsored petitions and advertising campaigns.
• Work closely with the Digital team to manage the strategy, growth and engagement of our SMS list for digital advocacy, identifying opportunities to optimize our messaging, digital assets, or strategies to reach growth goals.
• Manage supporter engagement strategies and ensure retention of supporters on our lists and promote deeper engagement opportunities through writing LTEs, partner/coalition building, taking additional actions, etc.

• Generate KPIs and populate digital advocacy dashboard, setting data-informed, mission-driven goals and benchmarks. Continuously test and refine strategies to ensure they are delivering positive outcomes for Earthjustice.
• Works in tandem with Digital team to manage regular reporting on analytics, leverage data to adjust strategy, and monitor…