Senior Strategic Marketing Specialist

• Create and direct multi-channel customer marketing campaigns and offer strategies for important customers and prospects from concept through execution and analysis
• Create compelling stories and presentations communicating the company value proposition to customers and prospects
• Partner with Creative Marketing to ensure visuals communicate specific customer objectives or campaign goals
• Partner with Finance and Data Science analysts to ensure messaging is accurate and supported by data, analysis, and insights
• Create custom, sophisticated, and compelling sales and service materials for restaurant customers and prospects
• Produce personalized, clear, concise value propositions based on customer segments and needs
• Create regular Business Review materials and proof-of-value tools for current customers
• Distill sophisticated analysis into clear and concise conclusions and communicate findings effectively
• Demonstrate Rewards Network’s company values

• Deep and extensive understanding of the restaurant industry, specifically the business of restaurants
• Exceptional ability to clarify complex business situations, apply frameworks, simplify messages, and define appropriate stories and analysis
• Demonstrated experience creating clear, sophisticated marketing and sales materials, including presentations, customer-facing summaries, analysis, and insights
• Experience working with creative tools, systems, and technologies
• Experience interacting with senior leaders and asking detailed questions to clarify complex situations
• Ability to ramp quickly into ambiguous, in-flight programs and operate independently within days or weeks
• Bachelor's degree in business, marketing, or related field (preferred)
• 3+ years of experience creating customer-facing presentations or sales materials (preferred)
• Relevant experience may include business development, strategy, consulting, marketing, banking, or similar roles

Demonstrates expertise in creating and directing multi-channel customer marketing campaigns tailored for the restaurant industry, with a strong focus on data-driven insights and compelling storytelling. Proficient in developing sophisticated marketing and sales materials that effectively communicate value propositions to diverse customer segments.

• Restaurant Industry Expertise
• Marketing Campaign Development
• Customer-Facing Presentation Creation
• Data Analysis and Insights Communication
• Creative Tools and Systems Experience

• Marketing Campaigns
• Sales Materials Creation
• Data Analysis
• Presentation Development
• Customer Segmentation
• Business Review Materials
• Value Proposition Development
• Storytelling
• Complex Situation Clarification
• Framework Application

• Effective Communication
• Independent Operation
• Collaboration with Senior Leaders
• Clarification of Complex Situations

• Bachelor's Degree in Business
• Bachelor's Degree in Marketing

• Restaurant Business
• Customer Marketing
• Business Development
• Strategy
• Consulting
• Banking

• Creative Marketing Tools
• Data Analysis Systems