Senior Content Marketer

InRule Technology®, Inc. is a PE-backed SaaS company with hundreds of customers in more than 40 countries. Our integrated Decision Intelligence Platform (DIP) combines decisioning, process automation, and machine learning to help IT and business leaders make better decisions faster, operationalize AI, and improve complex processes.

We are trusted by some of the world’s largest banks, insurance companies, healthcare organizations, and governments for mission-critical applications. By making automation accessible, InRule increases productivity, drives revenue, and delivers exceptional business outcomes.

Content is the fuel for everything Revenue Marketing does: it drives SEO/GEO, arms Product Marketing's launches and competitive positioning, and gives sales the stories they need in complex enterprise deals. Your job is to own that fuel supply - the calendar, the quality bar, and the voice - across blogs, webpages, whitepapers, guides, and enablement content.

You won't be starting from a blank page. Our GTM engineering team is building an AI-assisted content pipeline that turns GTM briefs, PRDs, win/loss notes, and customer interviews into first-draft content. Your job is not to build that system, it's to shape what "good" means at every step of it, edit and direct its output, and write and rewrite by hand wherever judgment, voice, or accuracy matter most.

Think of yourself as the editor-in-chief of a content operation that happens to have an AI production line, not as someone replaced by one.

You get to define voice and tone for a technical brand selling into regulated industries, with real infrastructure behind you from day one instead of a blank calendar and a stretched budget. You'll work closely with Product Marketing and Demand Generation, and directly with the Director of Revenue Marketing, on a team where content's impact on pipeline is tracked and taken seriously, not treated as a side project other functions squeeze in when they have time.

• Create and own the content roadmap and editorial quality across marketing, spanning blogs, whitepapers and guides, case studies, website and landing page copy, webinar and event messaging, speaking abstracts and submissions, customer stories, sales enablement content, and other high-value content across the buyer journey.
• Proactively identify content opportunities across the buyer journey using performance data, search/SEO/GEO insights, market intelligence, customer and sales insights, and more to determine what should be created, refreshed, repurposed, and retired.
• Own and report on content performance and continuous optimization across organic traffic, SEO/GEO rankings, and content-assisted pipeline. Use performance data to determine what to scale, improve, or stop, and continuously evolve the content roadmap based on what’s actually working.
• Execute against SEO and AEO/GEO strategies in partnership with those dedicated specialists, translating search, audience and AI‑visibility insights into high‑quality content that performs in both traditional and AI‑driven discovery.
• Use AI as a core part of the content lifecycle while maintaining human ownership of editorial judgement, accuracy, differentiation, and brand voice
• Use AI‑assisted marketing intelligence to proactively identify emerging buyer questions, regulatory or market developments, competitive themes, search opportunities and gaps – then apply editorial and business judgement to determine which warrant action.
• Partner with GTM engineering to shape and continuously improve the AI‑assisted content pipeline, define what good output looks like at each stage, review and edit drafts, and feed structured feedback back into the system
• Write and edit content…