Director of Organic and SEO

Machinery Marketing International (MMI) is looking for a Director of Organic Growth + SEO to build and lead the organic growth strategy for our digital platforms.

MMI operates in a highly specialized B2B market with a significant opportunity to capture search demand across thousands of equipment categories, manufacturers, machine models, specifications, and purchase-intent searches. Our websites already contain a deep inventory of machinery data and industry expertise. We are looking for someone who knows how to turn that foundation into a scalable organic acquisition engine.

Develop and execute the strategy required to grow qualified traffic to 3X its current level.

This includes traffic generated through:

• Organic search
• Equipment category pages
• Technical and educational content
• Internal linking and site architecture
• Existing inventory optimization

Build an SEO engine capable of producing 4X our current organic search performance and creating sustainable, compounding growth.

MMI should increasingly dominate searches around:

• Used CNC machines
• CNC machining centers
• CNC lathes
• CNC turning centers
• Fabrication machinery
• Press brakes
• Lasers
• Grinders
• EDMs
• Swiss machines
• Major machinery manufacturers
• Specific machine models
• High-intent "used + manufacturer + model" searches

Every machine has a:

We want someone who understands how to turn that data into a scalable organic acquisition engine.

That could mean building and optimizing thousands of highly relevant pages around manufacturers, equipment categories, machine models, specifications, historical inventory, pricing information, and other high-intent searches.

The responsibility is to determine what we should build, why we should build it, and how it will generate traffic.

We are looking for measurable results, not marketing activity.

Your results will be measured by:

• 4X organic search performance
• Growth in non-branded organic traffic
• Growth in Page 1 Google rankings
• Growth in Top 3 rankings
• Growth in total ranking keywords
• Growth in organic clicks and impressions
• Growth in high-intent machinery searches
• Growth in indexed manufacturer/model/category pages
• Growth in organic quote requests and inbound opportunities
• Increasing share of search versus our primary competitors

You should be able to show leadership exactly where we started, what changed, what worked, what didn't, and where the next major growth opportunity exists.

The right person will have experience with several of the following:

• Scaling organic traffic for large websites
• E-commerce or marketplace SEO
• Programmatic SEO
• Large product catalogs
• Technical SEO
• Google Search Console
• Google analytics and other platforms
• SEMrush or similar platforms
• Keyword and competitor analysis
• Conversion optimization
• Working directly with developers
• AI-assisted content and SEO workflows