Senior Manager, Social and Communications - Long Drink

Social-First Brand Builder

We're looking for a social-first brand builder to own Long Drink's content ecosystem, social presence, creator partnerships, and community growth in the U.S. This leader will build a steady pipeline of platform-native content that drives conversation, engagement, and brand advocacy.

Long Drink has built one of the most passionate communities in the industry and established itself as a brand consumers genuinely advocate for. As the brand enters its next phase of growth and rapid national expansion, we're looking for a leader who is excited by the opportunity to scale that momentum while preserving the authenticity, community, and cultural relevance that have made Long Drink successful to date.

The ideal candidate understands how modern brands are built through conversation, community, creators, and cultural participation. They have a proven track record leading social strategy and execution, with particular strength in grassroots community building and turning engagement into long-term brand advocacy.

This role sits at the intersection of social media, culture, influencer marketing, community management, consumer care, and communications. We're looking for someone who thrives in fast-paced, entrepreneurial environments, is comfortable navigating ambiguity, and can balance strategic thinking with hands-on execution. Success will require identifying opportunities before competitors, building strong cross-functional relationships, and helping shape how Long Drink continues to show up in culture as it reaches millions of new consumers.

This is a social-first leadership role focused on accelerating Long Drink's growth through content, creators, community, and culture. While the role also oversees the brand's communications ecosystem, earned media and PR serve primarily to amplify these efforts. The position manages one direct report, making strong leadership, coaching, and prioritization skills essential.

What Success Looks Like

• Scales Long Drink's community while maintaining the authenticity and engagement that helped build the brand.
• Creates social-first ideas that drive conversation, advocacy, earned attention, and business impact.
• Establishes Long Drink as a culturally relevant brand across sports, lifestyle, entertainment, and emerging communities.
• Turns consumers into ambassadors and engagement into long-term brand loyalty.
• Identifies trends, creators, partnerships, and opportunities before competitors.
• Builds repeatable growth engines across social, creators, community, communications, and earned media.
• Operates with an ownership mindset, balancing strategic leadership with hands-on execution.
• Helps shape how Long Drink shows up in culture as the brand continues to scale nationwide.

Key Responsibilities

Lead Long Drink's Social, Culture & Community Strategy

• Own Long Drink's organic social strategy, content ecosystem, community management, and cultural relevance agenda.
• Develop social-first creative platforms, content franchises, and activation ideas that drive engagement, conversation, and advocacy.
• Identify emerging cultural trends, creators, communities, and opportunities that can fuel brand growth and keep Long Drink relevant, talked about, and shared.
• Champion experimentation across platforms, formats, technologies, and creator partnerships.
• Leverage social listening and consumer insights to identify opportunities, inform strategy, and shape brand storytelling.

Lead Influencer & Creator Partnerships

• Develop and oversee Long Drink's influencer and creator strategy.
• Identify, develop, and manage creator partnerships that authentically align with Long Drink's brand and consumer.
• Balance long-term relationship building with campaign-specific activations.
• Partner with agencies and creators to bring content, activations, and cultural moments to life.
• Ensure creator programs drive both authentic advocacy and measurable business impact.

Community & Consumer Engagement

• Oversee community management and consumer care programs, ensuring Long Drink maintains a distinctive, authentic, and engaging voice across all consumer touchpoints.
• Foster meaningful consumer engagement that strengthens brand loyalty and advocacy.
• Build systems and processes that allow Long Drink's community to scale without losing what makes it special.

Leadership & Cross-Functional Collaboration

• Lead and develop a high-performing team.
• Partner across Brand Marketing, Sales, Media, Shopper Marketing, Regional Marketing, and Communications.
• Bring an…