Senior Manager of Digital Experience - Performance Marketing

Senior Manager of Digital Experience
- Performance Marketing

Cooley is seeking a Senior Manager of Digital Experience
- Performance Marketing to join the Marketing & Client Development team.

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm's "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

• Omnichannel Search & Media Strategy:
  Lead the strategy for the firm's "discoverability," encompassing Paid Media (SEM/Social/Advertising), traditional SEO, and the evolution into Answer/Generative Engine Optimization (AEO/GEO).
• Ad-Tech & Search Ownership:
  Serve as the primary business owner for the search and media tech stack, including SEO monitoring tools, ad-management platforms, and search-intent intelligence software.
• Resource Management:
  Manage onshore media strategists and offshore agencies/execution partners to optimize campaign spend, keyword research, and technical SEO audits.
• Channel Health & Efficiency:
  Responsible for the quality and "cleanliness" of the firm's search footprint, ensuring high-fidelity metadata, structured data, and optimal return on ad spend (ROAS).
• Journey Discovery Support:
  Support the "top-of-funnel" client journey by ensuring the firm's expertise is highly visible and accessible at the exact moment of client inquiry or market need.
• Performance & Attribution Data:
  Lead the reporting strategy for paid and organic channels, focusing on attribution modeling and the impact of search visibility on pipeline development.
• MCD Execution:
  Collaborate with Practice Group Marketing and Brand leads to amplify key campaigns, announcements, and thought leadership through targeted paid and organic distribution.
• Future-State
  
  Roadmap:
  
  Partner with the Tech and Data teams beyond MCD to navigate the shift toward AI-driven search (GEO), ensuring the firm's content architecture is optimized for generative AI platforms.
• Spend & Compliance Governance:
  Oversee the paid media budget and ensure all advertising and search tactics comply with jurisdictional legal marketing regulations and brand safety standards.
• People Leader:
  Serve as direct supervisor and mentor to direct reports;
  Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests;
  Support business professional development and continued educational opportunities;
  In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events;
  All other duties as assigned or required.

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function).
• Demonstrated strategic planning and budget stewardship of paid media budget to effectively support business and campaign goals (e.g. paid search, display, social advertising).
• Hands-on experience executing and optimizing campaigns across ad networks…