Global Head of Paid Media

The Global Head of Paid Media will define and own Aon's global paid media strategy, setting the vision, standards and operating discipline for campaigns delivered across channels and the full marketing funnel. This role will lead the paid media team in driving high-quality, measurable campaign activity across awareness, engagement, demand creation, retargeting and conversion.

As a key member of the Digital Marketing leadership team, the role will partner closely with regional marketing leaders and CMOs, global functions and solution lines, digital channel leaders and key agency partners to build consistency, strengthen best practice and improve ROI across Aon's paid media investment.

• Own the global paid media strategy and operating model for digital campaigns across the full funnel.
• Set consistent standards for paid media planning, execution, governance, measurement and optimization across regions and solution lines.
• Drive stronger ROI from paid media investment through disciplined performance management, testing, audience strategy and budget effectiveness.
• Lead and develop the paid media team, ensuring clear priorities, strong stakeholder engagement and high-quality delivery.

This is an exciting opportunity to help build and mature Aon's global digital marketing function, strengthening paid media as a strategic growth lever and establishing a scalable, data-driven operating model that raises standards, improves investment decisions and delivers greater impact for the business.

• Define and lead the global paid media strategy, ensuring paid media activity within digital campaigns supports Aon's digital marketing priorities, brand-to-demand approach, audience strategy and commercial growth objectives.
• Manage global paid media planning and execution for digital campaigns across channels including paid search, paid social, programmatic display, sponsored content, digital out-of-home, retargeting and emerging media opportunities.
• Embed consistency, governance and best practice across regions and solution lines, establishing clear standards for campaign setup, targeting, creative requirements, measurement, optimization and reporting.
• Lead media investment strategy and governance by strategically allocating paid media investment and ensuring spend priorities align to business objectives, audience opportunities, campaign performance and commercial outcomes.
• Strengthen measurement and attribution by partnering with analytics and marketing technology teams to advance measurement frameworks, attribution and performance insight capabilities that support more effective media investment decisions.
• Partner closely with regional CMOs and marketing teams to balance global consistency with regional relevance, ensuring campaigns are adapted effectively for local market needs while maintaining strategic alignment.
• Collaborate across the digital leadership team including demand generation, social, web, SEO, content, analytics, marketing automation and campaign operations to deliver integrated, full-funnel digital journeys.
• Develop scalable paid media frameworks and blueprints that improve speed, quality and repeatability of digital campaign activation across priority initiatives, audiences and business areas.
• Lead agency, platform and vendor performance to ensure external partners are delivering value, innovation, transparency, operational excellence and measurable return on spend.
• Champion test-and-learn approaches including audience expansion, creative optimization, channel mix testing and emerging media pilots to improve campaign effectiveness and inform future investment decisions.
• Drive digital transformation and innovation across paid media through the responsible adoption of AI, automation, advanced audience strategies, emerging channels and evolving measurement approaches, improving media effectiveness, operational efficiency and decision-making while keeping Aon aligned with industry best practice and evolving customer expectations.
• Provide team leadership and direction by setting priorities, building capability, coaching team members and creating a culture of accountability, collaboration, learning and performance.

• Strategic Leadership: Demonstrates vision in building a global paid media capability that supports business priorities, improves campaign effectiveness and strengthens Aon's digital marketing maturity.
• Commercial and ROI Focus: Maintains a…