Campaign Strategy Senior Manager

Campaign Strategy Senior Manager

Cooley is seeking a Campaign Strategy Senior Manager to join the Marketing and Client Development team.

Position summary:

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

• Journey Mapping & Design:
  Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.
• Standardized Journey Development:
  Develop and maintain a library of "Standard Journey" templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.
• Tactical Coordination & Connectivity:
  Ensure every tactic within a campaign—from a social ad to a post-event email is technically and narratively connected to the next logical step in the client journey.
• Real-Time Performance Optimization:
  Monitor campaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.
• Personalization Execution:
  Define and implement the specific segmentation and dynamic content rules required to effectuate the personalization strategy for individual campaigns.
• BU Stakeholder Validation:
  Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.
• Channel Integration Management:
  Work daily across the Digital Experience team to ensure the technical setup of the journey aligns with the strategic intent.
• UAT & Quality Oversight:
  Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly before launch.
• Reporting & Feedback Loops:
  Synthesize campaign-level insights into actionable feedback for BU stakeholders, providing "post-mortem" analysis and recommendations for future planning cycles.
• Content Coordination:
  Team across the content team on the development of all necessary assets for the campaign, ensuring they are staged and ready for the execution teams.

• Serve as direct supervisor and mentor to direct reports.
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities.
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
• All other duties as assigned or required.

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 7+ years applicable experience in the field with 2+ years of exempt/management experience in relevant roles.
• Ability to work more independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department.
• Demonstrated success in design and mapping of customer journeys across the client lifecycle, including advising on marketing/channel mix to support and optimize end-to-end buying journeys.
• Advanced data storytelling skills, including ability to distill insights and identify opportunities to optimize campaign/channel effectiveness.
• Hands-on experience with CRM, web, orchestration, analytics, and project management technologies.

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to…