Manager - Marketing; Web Content and SEO

Job Description

The Manager, Web Content and SEO owns the editorial quality and search performance of content published to the company’s marketing and commercial web properties. This is a hands‑on leadership role: the Manager edits and optimizes web content directly, sets the standards others write to, and leads a small team of content and search specialists.

The role also leads the enterprise search and discoverability strategy - paid search, organic search, answer engine optimization, and generative engine optimization – in collaboration with our Digital Commerce team and is accountable for its day-to‑day results, including the management of paid search spend against targets.

• Owns execution of integrated marketing programs across customer engagement, sales enablement, demand generation, and market awareness
• Implements marketing plans and manages associated activities, timelines, and deliverables
• Develops and executes campaigns in collaboration with cross functional partners and marketing leadership
• Interprets customer, sales, and performance data to identify opportunities and optimize programs
• Manages project workflows, agencies, and internal resources to ensure on time and on budget delivery
• Tracks results, communicates performance, and shares best practices and recommendations
• Coaches and supports team members; reinforces execution discipline and accountability

• Edit content destined for marketing and commercial web pages for clarity, accuracy, brand voice, and scannability.
• Optimize content for web readability: heading hierarchy, chunking, sentence and paragraph length, link and media use, reading level, and accessibility.
• Maintain and enforce the web editorial style guide, writing standards, and metadata requirements across every team that publishes.
• Audit published content on a defined cadence and drive refresh, consolidation, and retirement decisions based on performance and accuracy.

• Execute the enterprise search strategy across organic search (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) for marketing‑owned properties.
• Lead keyword, topic, and intent research.
• Drive on‑page optimization – titles, metadata, heading structure, internal linking, canonical rules, and structured data and schema markup – with our technical partners within the Digital Commerce team.
• Structure content so it can be surfaced and cited by AI assistants and answer engines: clear claims, consistent entity usage, credible sourcing, and question‑led formats.
• Monitor rankings, organic traffic, visibility, and citation across traditional and AI‑driven surfaces; report results and translate them into a prioritized action list.
• Partner with the Digital Commerce team on applying optimization practices to product detail pages, on‑site search results, and product hierarchy, where those systems sit outside marketing.

• Run the paid search program day to day – account and campaign structure, keyword and audience targeting, ad copy, bidding approach, testing, and landing page alignment – across Google Ads and other search platforms.
• Manage budget pacing and bid strategy against the budget and performance targets; forecast spend and surface variances early.
• Report on paid performance (e.g. cost per click, cost per lead or acquisition, conversion rate, and return on ad spend) and recommend reallocation across campaigns, categories, and business units.
• Operate paid and organic as a single search program: use paid data to inform content and organic priorities, and use organic coverage to inform where spend is and is not warranted.

• Own the day‑to‑day application of the…