Principal Field Marketing Manager; Americas

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance.

You will be joining a high-performing Marketing team dedicated to driving global business growth. You will bring a strategic mindset combined with strong execution capabilities to deliver results for the Americas region and the broader company, acting as the key liaison between Sales and Marketing and driving go-to-market strategies that increase solution adoption and generate demand. You will work closely with Sales, Channel, and Marketing teams to collaboratively strategize, plan, and execute initiatives, from account-based marketing and demand generation to regional content and brand visibility, that achieve business goals across the Americas (North America and Latin America.)

• Acting as the key liaison between Sales and Marketing—representing Sales within the Marketing team, and Marketing within the Sales team.
• Gathering and sharing insights to align Sales and Marketing around the common goal of the Americas revenue growth.
• Collaborating with Sales Leadership and Customer Success to develop and implement full buyer's journey go-to-market strategies for the Americas that drive topline growth, increase solution adoption, generate demand, and support commercial targets—balancing global initiatives with regional priorities.

• Planning and executing Account-Based Marketing (ABM) programs, regional event experiences, demand generation initiatives, and other activities that create new and expansion opportunities across key accounts and industry verticals.
• Partnering with marketing operations, integrated campaigns, and digital marketing teams to optimize the customer journey—filling pipeline gaps and accelerating deals through creative, data-driven tactics.

• Working closely with the corporate marketing team to develop regional content, regional public relations initiatives and a customer advocacy library for use in sales engagement activity, demand generation and PR.
• Managing vendor relationships for third-party conferences and events to elevate brand awareness, generate leads, support thought leadership, and amplify corporate messaging within the region.
• Cultivating relationships with industry associations, media outlets, and directory vendors to increase brand visibility and reinforce our Americas market presence.

• Collaborating with the Channel team to extend the reach of co-marketing initiatives across all available iManage channels, while proactively identifying new opportunities for joint efforts.
• Engaging with our customer and partner community through local user groups, online platforms, and advocacy programs to foster deeper connections and loyalty.

• Owning key business metrics—analyzing and reporting on marketing campaign performance, applying insights to refine strategies, and ensuring optimal ROI.
• Managing and allocating regional budgets in line with business priorities.

• 8+ years of experience in field marketing within the B2B SaaS space.
• Proven experience building and executing integrated marketing campaigns across multiple tactics and platforms for both new business and existing accounts.
• A strong track record of partnering with Sales and Business Development teams to grow pipeline and revenue.
• The ability to confidently present…