Sr. Associate Brand Manager NutriGrain & Special K

Job Description:

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuelwhat’snext for Snacking.

It’shome to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start‑up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category‑shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuelwhat’snext for Snacking.

It’shome to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start‑up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category‑shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

We’relooking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We’reproudly part of Mars, while also building something boldly different. If this inspires and energizes you, you’vefound the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

We are looking for a growth-minded marketer with a passion for shaping brands and strong general management skills to join us as an Associate Brand Manager. Bring your self-starting mindset and leadership skills to play a key role in advancing an iconic portfolio of brands.

This role supports Nutri‑Grain and Special K, reporting to the Sr. Brand Manager. You'll drive growth in the dynamic better‑for‑you bar category by delivering best‑in‑class, full‑funnel marketing and commercial plans, while also supporting key day‑to‑day business needs and strategic initiatives.

• Bachelor’s degree in marketing or related field, MBA is an asset

• 2+ years of experience in brand management, CPG marketing or related field

• Demonstrated strength in leveraging marketing competencies and strategic insights to inform brand strategy / action plans

• Strong data driven analytical skills, financial proficiency and experience managing a budget

• Familiarity with brand positioning, innovation and project leadership, commercial strategies

• Serve as a leader / partner with cross-functional counterparts such as Innovation, Finance, Sales, R&D, Media Supply Chain, Insights and others to deliver against business objectives.

• Develop brand and innovation strategies partnering with the Brand Manager and cross-functional teams to analyze the business and transform consumer, category and business insights into action plans to deliver business.

• Lead consumption and in market brand analysis to diagnose, understand and communicate business drivers and performance.

• Lead full funnel budget tracking and prioritization across full funnel tactics in support of full funnel media strategies and commercial priorities.

• Support key marketing initiatives including social, influencer, national media, and omni-channel activations in partnership with agency teams, while analyzing business performance to generate actionable insights that inform strategy.

• Lead the commercialization of ideas that support key business objectives, applying your project management skills to balance multiple initiatives…