Strategist, Influencer Marketing

Chicago, Illinois, United States of America
· Octagon
· Full time

Requisition : R14212

Agency: Octagon

Job Function: Media

Job Subfunction: Social Media and Influencer Marketing

Job Description:

STRATEGY / Supports the planning and execution of influencer marketing campaigns for our clients, with a focus on talent discovery, social media trends, and social listening.

*** Our headquarters is located in Stamford, CT, but the location of this position can be flexible with a preference for working in one of our office locations -- Stamford, CT, Chicago, IL, New York, NY, Charlotte, NC or Atlanta, GA. Remote candidates will not be considered.

Octagon, the world’s premier global sports marketing agency, is seeking a Strategist, Influencer Marketing to join its digital strategy practice. In this role, you'll support our influencer team by executing influencer & creator partnership strategies , social content programs, talent discovery, campaign management, and measurement for our brand clients. You will connect brands and creators, developing creator-led campaigns and talent recommendations that align with sports partnerships and properties.

• Assist with influencer campaign execution , including identifying social trends, evaluating platform opportunities , and supporting talent discovery .

• Own day-to-day campaign intelligence, including KPI tracking , audience & demographic analysis, real-time performance reporting, and social listening.

• Lead talent discovery and support talent engagement, including outreach, contracting coordination , and campaign reporting.

• Help develop influencer creative briefs and strategies – building campaigns that are authentic and on-trend with the platforms and communities in which they live.

• Compile and build campaign wrap reports inclusive of quantitative and quali ta tive measurement .

• Simultaneously work on multiple projects relying on strong project management and organizational skills – from initial strategy through final wrap-up.

• Develop social and digital ideas, actively participating in strategic digital brainstorms.

Recognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Omnicom Group.

We take pride in being Play makers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.

We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture s expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.

The world needs play more than ever. Are you a Playmaker?

• 1-3 years of proven experience in influencer marketing.

• Passion for and expertise i n sports, entertainment, music, and/or celebrity & pop culture as well as a pulse of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans.

• Experience working with talent , including content creators, creator partnerships, athletes, and celebrities.

• S elf-starter mentality with the r esourcefulness and initiative to support the day-to-day logistics of planning, implementing, & reporting on social and influencer programs.

• Strong understanding of social media mechanics and best practices across Instagram, Tik Tok, Facebook, You Tube, and X.

• Curiosity about how data and analytics tools are used across social media , with a belie f that data is a primary driver of successful marketing campaigns.

• Experience with digital analytics and social tools – examples…