Director - Marketing; Digital and Web Strategy

Director of Digital and Web Strategy

The Director of Digital and Web Strategy owns website, content, and search strategy for the company’s brand, marketing, and commercial digital experience, and sets the technology strategy for the marketing technology stack that Digital and Content Marketing owns. This leader defines how our tools, web properties, content, data flows, and AI capabilities fit together, and is accountable for making that ecosystem scalable, governed, and measurably faster for the teams that depend on it.

This role is also Marketing’s primary liaison to the Digital Commerce organization, which owns platforms we depend on but do not control, including Adobe Experience Manager and Magento. As the primary stakeholder of those systems, the Director is accountable for making them work for Marketing, representing our requirements in their planning and release cycles, and translating marketing priorities into work that gets built.

225 W Station Square Dr, Pittsburgh, PA, 15219, US (Hybrid)

Full time

• Owns marketing strategy and execution for assigned portfolios, segments, or functional areas
• Converts business objectives into integrated marketing plans with clear KPIs, budgets, and delivery timelines
• Leads cross functional collaboration with Sales, Product, and other stakeholders to ensure alignment and orchestration
• Manages budgets, vendors, agencies, and external partners to maximize impact and efficiency
• Governs program performance through dashboards, reporting, and optimization against growth and profitability goals
• Ensures brand consistency, quality, and effectiveness across internal and external communications
• Develops managers and teams; drives functional excellence, operational rigor, and continuous improvement

Own the strategy, roadmap, and performance of the company’s brand, marketing, and commercial content web experience — including the corporate site, campaign and solution destinations, resource and content hubs, and the journeys that carry customers into the commerce experience.

Define information architecture, navigation, templating and component standards, and page performance requirements for marketing-owned pages.

Own the technical foundations that discoverability depends on: site architecture, crawlability, page performance, canonical rules, and metadata standards.

Own enterprise search strategy end to end - organic search (SEO), paid search (SEM), answer engine optimization (AEO), and generative engine optimization (GEO) - including standards, targets, roadmap, and investment recommendations.

Define how the company’s content is structured, marked up, and syndicated so that it is discoverable, citable, and surfaced by AI assistants, answer engines, and generative search, including structured data, entity modeling, and authoritative source management.

Establish measurement for search visibility across traditional rankings and emerging AI surfaces, including share of visibility against key competitors.

Own paid search strategy and budget alongside organic so that keyword coverage, spend, and landing experience are managed as one system rather than separate programs; partner with campaign management on execution and calendar alignment.

Keep the organization ahead of a fast-moving discovery landscape, translating changes in search and AI behavior into concrete changes in how we build and structure content.

Define the content strategy and operating model for marketing-owned digital properties: content types, taxonomy and metadata standards, modular and structured content models, and reuse across channels.

Own content governance - lifecycle, ownership, review cadence, and…