Sr. Growth Marketing Manager

At Four Kites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the Four Kites platform helps customers operate global supply chains that are efficient, agile and sustainable.

Join a team of curious problem solvers that celebrates differences, leads with empathy and values inclusivity

We're looking for a Sr. Growth Marketing Manager to own and scale the programs that turn target accounts into qualified pipeline. This role owns demand generation end-to-end — paid media (Google Ads, Linked In Ads), nurture campaigns, and content syndication — and shares ownership of our webinar program while working closely on overall messaging strategy and brand direction.

This is a high-ownership, execution-focused role for someone equally comfortable optimizing a paid search account and building a nurture sequence. You'll set demand gen campaign strategy and drive it forward independently, while collaborating with the Director on how that strategy ladders up to Four Kites' broader narrative.

• Design and execute the integrated marketing plan spanning paid, content, and lifecycle programs, with a roadmap and budget to hit awareness, conversion, and pipeline targets.
• Own strategy and execution for all demand generation campaigns that nurture and convert leads into opportunities.
• Build and manage always-on and campaign-specific nurture programs, including email sends, in coordination with sales development.
• Own end-to-end execution for roughly half of our webinar program (platform administration, promotion, registration, and follow-up), with the Director owning the other half.
• Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement.
• Use AI tools to accelerate campaign work — drafting and iterating on copy, summarizing performance data, and speeding up day-to-day execution across programs.

• Own strategy, execution, and ongoing optimization of Google Ads and Linked In Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages.
• Own quarterly keyword planning — competitive gap analysis, tiered keyword strategy, and forecasting.
• Maintain and refresh our ICP and target persona/title lists each half or after major launches.

• Own content syndication programs end-to-end — vendor selection and contracting, asset delivery, and lead handoff with marketing ops and SDRs.
• Own third-party promotions and paid placements, from vendor outreach through performance tracking.
• Build and maintain campaign planning templates and calendars that keep stakeholders aligned on timing, assets, and channels.

• Partner with our agency contractors to manage social media, drafting roughly two posts per week and connecting stakeholders from other departments.
• Partner with the Director, Corporate Marketing on nurture and webinar strategy — you own execution, and align with her on direction and messaging.
• Partner with marketing operations on reporting infrastructure — pipeline sourced/influenced, cost per opportunity, channel-level ROI.
• Continuously test, measure, and iterate on targeting, messaging, and spend allocation.

• 5+ years of B2B demand generation or growth marketing experience, ideally in enterprise SaaS. Supply chain, logistics, or transportation technology and AI agents experience is a strong plus.
• Direct, hands‑on experience managing Google Ads and Linked In Ads campaigns, from strategy through execution and optimization.
• Strong project management instincts —…