Senior Brand Manager - Babybel

Bel is part of a mission-driven, family-owned company with more than 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life.

Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking—delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support. Bel’s mission gives the company a powerful platform to show up credibly at industry moments that shape conversations, partnerships, and the future of food.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI;
Brookings, SD;
Traverse City, MI; and Nampa, . #IWork For All For Good

The Marketing organization is responsible for driving the long-term strategy for the brand, building differentiated market positioning, and developing and executing smart, bold and disruptive integrated marketing plans. Specifically, brand management defines the brand’s pricing, packaging, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume, and market share objectives.

The Senior Brand Manager - Babybel leads the strategic development and execution of key business initiatives to drive sustainable growth. To do so, the Senior Brand Manager takes a significant role in defining core strategies and translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans. This leader is responsible for enrolling and aligning leaders at all levels in the plans and is expected to work closely with Global Marketing, Innovation, Consumer Insights, R & D, Finance, Sales and Industrial teams to optimize product lines and deliver sustainable profit growth.

This is a hybrid role based in Chicago.

• Brand Strategy Leadership:
  In partnership with Sr. Brand Director, develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
• Communications Leadership: partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to deliver breakthrough media & marketing activations.
• Business Management and Tracking: Leads team in continuous business performance analysis, demonstrating thorough understanding of P&L drivers. Builds and executes action plans to achieve goals. Anticipates and incorporates internal and external factors that could impact the P&L for the business. Leads brand team in budget management.
• Go-To-Market Strategist: Deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes.
• Program Evaluation: Analyses program results and marketplace dynamics to provide on-going marketing mix recommendations.
• People Management & Leadership: Supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team. Partners with local and global cross-functional leaders to drive decision making in matrixed organization.
• New Product Management: Identifies opportunities with Innovation team and works with Innovation team to implement plans for line…