Manager, Marketing Analytics & Measurement

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and United Health Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

How do we do it? Our proprietary Mar Tech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first Mar Tech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc.

5000, USA Today, and Search Engine Land.

In this role, you will serve as a Manager within our Measurement team, accountable for 1 to 3 enterprise client engagements. You will work closely with the Measurement Director to execute on measurement strategy, delivering across Marketing Mix Modeling, incrementality testing, and measurement roadmap work, while building toward greater client leadership over time. You will own day-to-day workstream execution, contribute to client-facing deliverables and presentations, and translate complex measurement outputs into clear, confident business recommendations.

You will develop your executive presence by presenting regularly to senior client stakeholders (VPs, C-Level, etc). This is a role for someone who wants to go deep on modern marketing measurement (MMM, incrementality testing, and measurement strategy) and emerge as a credible, client-facing measurement leader. You will directly manage 1-2 direct reports, supporting their development while maintaining high-quality work output and measurement outcomes.

Clients trust you as a reliable, clear measurement partner MMM and testing outputs consistently translate into confident recommendations, not just reports You develop strong client relationships Your directors and internal partners trust your judgment and delivery of client-facing work with confidence.

Client Engagement:
Manage client engagements by identifying workplans, work streams, and deliverables;
Deliver on project plans in-partnership with clients / leadership Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work Lead strategy of client digital marketing activation roadmap & vision Team Leadership & Empowering Others:
Define and drive strategy across team structure, roles, development, and clients Play a leadership role on Measurement Solutions Work with internal Ovative teams to come up with marketing solutions/value-add plays Lead development for 1-2 direct reports Structured thinking:
Address complex, open-ended analytics requests in a structured manner Identify & focus on what matters most to move the client's business forward Structure activation work and communication to drive most critical/fundamental business goals Subject matter expertise:
Apply best practices to analyze client media performance data to identify trends and opportunities for improvement Lead client work that translates into business insights and actionable recommendations Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business.

• 4+ years (or 3+ years + MBA) of experience working with clients (internal or external)
• At least 1+ years of experience managing direct reports
• Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful)
• Able to connect complex marketing data & situations into tangible business path forward for clients
• Experience with in marketing industry (digital marketing preferred)
• Must be able to thrive working in ambiguous situations

• Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout)
• Experience with digital marketing analytics software (Adobe Analytics, Google…