Associate Director of Geo Marketing

Associate Director of Geo Marketing Cooley is seeking an Associate Director of Geo Marketing to join the Marketing and Client Development team.

Position summary:

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

• Market-Aligned Strategy:
  Develop and lead the firm’s overarching strategy for events, client hospitality, and sponsor ships to ensure all initiatives are tailored to specific market needs.
• Strategic Programming & Cross-Selling:
  Partner with market leaders and business development teams to design high-impact programs that drive client engagement and create measurable cross-selling opportunities.
• End-to-End Event Oversight:
  Oversee the comprehensive strategy, planning, and execution of all firm-hosted, market-based events to ensure seamless delivery and professional excellence.
• Sponsorship & ROI Management:
  Evaluate and manage sponsorship opportunities in collaboration with Business Unit Marketing to maximize brand visibility and ensure a strong return on investment.
• High-Touch Client Hospitality:
  Lead the hospitality strategy for priority clients and marquee firm moments, maintaining strict brand standards and coordinating closely with client development teams.
• Governance & Process Design:
  Establish clear criteria, standardized processes, and formal governance structures for evaluating and approving event and sponsorship investments.
• Impact Analytics & Reporting:
  Measure and report on the effectiveness of all activations, specifically tracking pipeline impact, relationship depth, and overall brand sentiment.
• Conversion & Follow-Up Strategy:
  Orchestrate post-event follow-up strategies in coordination with client development teams to successfully convert attendee engagement into tangible business opportunities.
• Vendor & Agency Relations:
  Manage complex relationships with external vendors, luxury venues, and creative agencies to guarantee high-quality execution and cost-efficiency.
• Team Leadership & Enablement:
  Lead and deploy a market-based team while developing best practices and self-service tools that empower the broader organization to execute at scale.
• Internal Executive Events:
  Lead the strategy and execution for high-stakes internal gatherings, including partner summits and leadership retreats, to foster firm-wide alignment.
• People Leader:
  Serve as direct supervisor and mentor to direct reports Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
• Manage staffing coverage, review and process time logs/time off requests.
• Support business professional development and continued educational opportunities In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
• All other duties as assigned or required.

Required:

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications Ability to work extended and/or weekend hours, as required Ability to travel, as required 8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy,…