Global Lead, M&M’S Immersive

Job Description:

The Global Lead, M&M’S Immersive Experiences will define and lead the global strategy for how consumers experience M&M'S across our connected ecosystem of physical and digital touchpoints.

This role is responsible for developing the long-term vision, strategic priorities, and execution oversight for branded immersive experiences, ensuring they work together to deliver a seamless and engaging consumer journey.

A critical transformation for this leader will be connecting historically siloed channels, including M&M'S retail stores, M&M'S.com, brand activations, sponsorship experiences, and digital content experiences, into an integrated ecosystem that amplifies brand equity, drives engagement, and drives business growth.

The role will partner closely with Brand & Content, Digital, Retail, Regional Marketing, and Commercial teams to ensure immersive experiences are planned, designed, executed, and optimized as a unified consumer journey.

• Bachelor's degree in Marketing, Business, Communications, Design, Retail, Digital Commerce, or related field required, MBA or other advanced degree preferred.
• 10+ years of experience in brand marketing, consumer experience, experiential marketing, retail experience, digital experience, or related disciplines.
• Experience leading large-scale consumer experience programs.
• Demonstrated success managing cross-functional and agency partnerships.
• Experience leading both digital and physical experience ecosystems preferred.
• Retail and direct-to-consumer experience preferred.
• Experience with flagship retail concepts, experiential activation, and digital engagement platforms preferred.
• Experience working within global or multi-market organizations.

• Develop the global vision and strategic roadmap for M&M'S immersive experiences across physical and digital channels.
• Establish the role immersive experiences will play in strengthening brand equity, driving consumer engagement, and driving growth.
• Identify opportunities to create connected experiences across retail, digital, content, and brand activations.
• Champion a consumer-centric approach grounded in consumer insights, cultural relevance, and emerging experience trends.

• Transform the current fragmented experience landscape into a connected global ecosystem.
• Ensure M&M'S Stores, M&M'S.com, experiential activations, sponsorship programs, and digital content environments work together as a cohesive brand experience.
• Build frameworks that enable consistency while allowing for regional and local market adaptation.
• Create clear experience principles and design standards that guide future development.

• Provide strategic leadership and oversight for M&M'S branded physical experiences globally.
• Oversee experience strategy for:
  • M&M'S retail stores
  • Cultural experiences
  • Partnership activations
  • Experiential elements supporting major brand campaigns
• Ensure experiences meaningfully reinforce the M&M'S brand narrative while delivering measurable business outcomes.
• Partner closely with Retail and Commercial teams on planning and operational considerations.

• Lead strategy and governance for M&M'S digital experience platforms.
• Oversee the evolution of M&M'S.com as a key consumer engagement and experience destination.
• Partner with Brand & Content and Social teams to define digital content requirements that support immersive experiences.
• Ensure digital experiences are integrated with physical touchpoints to create connected consumer journeys.
• Evaluate emerging technologies and platforms that can enhance brand…