Group Director Strategy - CX; Health

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit  and follow along on Linked In #WeAreVML.

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a 'vertical') that has the benefit of autonomy in management, but with support of non-health expertise.

At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals' and patients' needs, behaviors and lived experiences through what we call 'radical empathy'.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

A strategic and driven Group Director of Engagement Strategy to lead and inspire our team. The ideal candidate will have a proven track record in healthcare marketing, a passion for CX, and a deep understanding of omnichannel strategy. We seek a leader who can build strong client relationships, manage complex projects, and mentor junior strategists to reach their full potential.

• Develop a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey.
• Oversee the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
• Provide guidance and support to Associate Directors and Directors in strategy development.
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
• Engage with and help manage senior client relationships as a key strategic and business partner.
• Set expectations for how the segment/audience profile fits into the project and how it helps set the stage.
• Oversee strategic development on at least one major client and/or oversee multiple clients.
• Recognize how to motivate junior strategists, understanding their learning needs and areas of contribution.
• Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction related to our clients' brand development and marketing approach.
• Continuously seek to improve client work, actively analyzing client challenges and opportunities.
• Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.
• Demonstrate and inspire the team to take risks and challenge convention.
• Lead workshop planning and proposals, developing measurement strategies, analytics…