Specialist, Marketing

The Marketing Specialist supports the execution of marketing campaigns that promote YMCA programs, services, and community impact across assigned portfolios. This role works closely with marketing leadership and internal partners to implement approved strategies, coordinate campaigns, and track performance. The ideal candidate is detail-oriented, collaborative, and eager to grow their marketing skills within a mission-driven organization.

This position operates with guidance from senior marketing staff and within established brand, messaging, and campaign frameworks.

Scope of Responsibilities:

Execute marketing campaigns across digital, email, and other channels using established strategies and templates

Support assigned portfolios including community hubs and hyperlocal initiatives by coordinating campaign timelines and deliverables

Collaborate with internal teams to gather information, clarify needs, and implement approved marketing requests

Assist with audience segmentation and messaging using existing data and tools

Track campaign performance and prepare basic reports to share results, trends, and recommendations

Support testing and optimization efforts such as subject lines, content variations, and scheduling under direction

Maintain marketing assets, calendars, and documentation to ensure accuracy and consistency

Ensure all materials align with YMCA brand standards, inclusion practices, and organizational policies

Collaboration & Communication Work in partnership with marketing leadership, program staff, and other departments to support marketing goals

Participate in planning meetings and provide status updates on assigned work Communicate clearly and professionally with internal stakeholders regarding timelines and deliverables

Portfolio Responsibilities Communities (hubs/learning sites)
Community relations

Local development

Minimum and

Preferred Qualifications:

Bachelor’s degree in marketing, communications, or preferred equivalent

Minimum of 3-5 years of related work experience

Ability to develop campaign strategies, segment, and target audiences for engagement and conversion

Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns

Ability to achieve results by taking a proactive long-term view of business goals and objectives