Social Media Manager

Spa Derma is Chicago’s leading medical spa, providing Cosmetic Injectables, Laser Hair Removal, and Advanced Skincare with more than 20 years of experience. Our team of nearly 150 employees across five locations includes highly skilled Aestheticians and Injectors who provide effective treatments using some of the most advanced technology available.

Our spas are known for their warm, approachable atmosphere and knowledgeable providers who make patients feel comfortable, informed, and confident in their treatment plans. Spa Derma’s brand reflects that same experience: creative, youthful, innovative, educational, and never intimidating.

We are seeking an experienced and highly motivated Social Media Manager to lead Spa Derma’s social media strategy, content development, community growth, provider social media program, influencer and ambassador initiatives, and social performance reporting.

This individual will oversee Spa Derma’s primary social channels while also helping drive performance across the broader network of Spa Derma-associated accounts, including the individual professional accounts of 80+ Aestheticians and Injectors. The role requires a combination of strategic leadership and hands‑on execution.

• Develop and execute Spa Derma’s social media strategy in alignment with overall marketing and business objectives.
• Manage Spa Derma’s social presence across Instagram, Tik Tok, Facebook, You Tube, and emerging platforms, including content calendars and publishing.
• Maintain a consistent brand voice, visual identity, and messaging across all Spa Derma-associated social accounts.

• Lead the creation of engaging photo, video, educational, promotional, and trend‑driven content.
• Plan and execute recurring content shoots across Spa Derma locations, events, partnerships, trainings, and activations.
• Manage community engagement and identify high‑quality user and provider‑generated content for amplification.
• Develop social campaigns and giveaways that support engagement, audience growth, brand awareness, and partnerships.

• Lead Spa Derma’s social media program for 80+ Aestheticians and Injectors with individual professional Spa Derma accounts.
• Develop ongoing training, coaching, resources, and content opportunities to increase provider participation and performance.
• Partner with providers to translate their expertise and personalities into engaging, brand‑aligned social content.
• Establish goals and evaluate provider participation, account growth, engagement, and content performance.

• Establish, track, and report on KPIs including audience growth, reach, engagement, traffic, conversions, lead generation, and ROI.
• Evaluate the effectiveness of social campaigns, influencer and ambassador programs, giveaways, and other initiatives.
• Use performance insights to continuously optimize content, platform strategy, posting cadence, and campaigns.
• Present key results and recommendations to leadership and connect social performance to website traffic, bookings, and broader marketing outcomes.

• Develop and manage Spa Derma’s influencer and ambassador strategies, including recruitment, relationships, campaigns, deliverables, and performance.
• Coordinate influencer visits, treatments, content requirements, and partnership deliverables.
• Review program KPIs to assess effectiveness and identify opportunities for improvement.

• Serve as a key liaison with Spa Derma’s PR agency to coordinate social opportunities, influencer initiatives, media moments, and brand activations.
• Partner with the marketing team on events, partnerships, sponsor ships,…