Social Content Lead

• Careers
• Social Content Lead

SHIFT is a premier concierge medicine provider based in the Chicagoland area. SHIFT integrates Medicine 3.0 principles with gold-standard primary care, fitness, nutrition, recovery, and mental well-being to help Members optimize health, enhance longevity, and improve quality of life. Our multidisciplinary team works collaboratively to deliver science-based, high-touch, and deeply personalized health care.

The Social Content Lead will lead the development and execution of SHIFT’s social media and digital content, bringing SHIFT’s expertise, people, services, and brand to life through engaging, educational, and visually compelling storytelling.

Working closely with the sales and marketing team, this individual will identify compelling stories and educational opportunities and translate them into content that builds brand awareness, strengthens engagement, and supports overall business growth.

This is a highly hands-on role for a creative content marketer who enjoys both strategy and execution—from developing content concepts and writing copy to capturing and coordinating photo and video content, managing the social calendar, and repurposing ideas across platforms and formats.

We are seeking a highly organized, creative, and proactive individual with exceptional storytelling abilities, strong visual instincts, and a deep understanding of what makes digital content engaging. The ideal candidate is comfortable working with a variety of subject matter experts and stakeholders and can translate complex ideas into approachable, compelling content while maintaining a consistent and elevated brand presence.

This position is full-time and on-site at our River North location, with occasional travel to our Northbrook location.

• Own and manage SHIFT’s social media presence across Linked In, Instagram, Facebook, You Tube, and emerging platforms as appropriate
• Develop and maintain a social content calendar aligned with SHIFT’s brand, business priorities, clinical expertise, and key initiatives
• Develop, schedule, and publish social content that educates, engages, and strengthens brand awareness
• Identify relevant social trends, formats, topics, and creative opportunities and determine how they can be thoughtfully applied to the SHIFT brand
• Maintain a consistent and distinctive SHIFT voice and visual presence across social channels
• Coordinate digital community engagement and help foster meaningful interaction with SHIFT’s audience

• Develop original content concepts across video, photography, graphics, written posts, educational content, and other digital formats
• Write and edit compelling social copy while translating complex health and medical topics into clear, engaging, consumer-friendly content
• Partner with physicians and other clinical team members to identify relevant educational topics, stories, and content opportunities
• Develop concepts, talking points, interview questions, scripts, and other materials to support content creation with clinical experts and other team members
• Capture and/or coordinate photo and video content for social and digital use
• Repurpose long-form and existing content into compelling social-first formats
• Identify opportunities to tell stories about SHIFT's people, services, expertise, Members, and broader approach to health
• Utilize AI and other content tools to increase creative output and efficiency while maintaining quality and brand voice

• Coordinate professional photography and videography projects, as needed
• Maintain and organize SHIFT's library of photography, video, graphics, and other…