Senior Vice President, Account Planning

Company Description

Digitas Health is the modern creative agency that takes on the biggest moments in healthcare, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture. Purpose-built for today's complex and evolving landscape, we partner with some of the world's largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy.

Guided by our purpose, Connected for Good, and fueled by a vibrant, magnetic culture- we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology. As part of Publicis Health and Publicis Groupe, we bring together entrepreneurial energy with the scale, stability, and depth of one of the world's leading communications networks.

At Digitas Health, what sets us apart isn't just who we work with, it's how we work and how it feels to be here. Our culture attracts curious, driven people who want to make a difference and be part of something bigger. Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start.

We believe the best ideas come from curiosity, collaboration, and healthy debate and we expect people here to be thoughtful, engaged, and eager to shape what's next. If you're energized by complexity, motivated by impact, and excited to help redefine how healthcare connects with people, we'd love to meet you!

The Digitas Health Account Planning team uncovers breakthrough customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the EVP, Account Planning.

The ideal SVP, Account Planning candidate has at least 12 years experience developing and applying breakthrough customer insight in a marketing, creative agency or professional services firm, as well as exceptional thinking, communication and influence skills, leadership, and energy. Most importantly, we seek candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.

The SVP, Account Planning candidate is the customer insight “lead” for designated Digitas Health clients, with 3 primary responsibilities:

• Leveraging customer insight to help the team come up with great creative marketing ideas
• Identifying high impact opportunities for developing breakthrough customer insight
• Creating innovative approaches for coming up with customer insight

• Proactively determining where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful and where the opportunities are
• Identifying key customer insights from existing client/Digitas Health data and translating them into relevant marketing program implications
• Applying innovative research and "listening" methodologies to create relevant, breakthrough customer insights
• Partnering with our cutting edge primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value
• Optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
• Leading team brainstorms that efficiently produce breakthrough insight and maximize team contributions
• Building productive collaboration and enabling successful teamwork
• Creating demand for account planning's contributions by demonstrating its…