Paid Search Supervisor

The Paid Search Supervisor will lead the strategy, execution, optimization, and day-to-day client management of paid search programs for high-profile clients across healthcare, financial services, and consumer products. This role requires the ability to translate broader business and marketing objectives into sophisticated paid search strategies that deliver measurable results across different audiences, markets, products, and stages of the customer journey.

The role will address a diverse set of business needs—from connecting patients with relevant healthcare services and driving consideration of financial products to capturing consumer demand and supporting product sales. The Paid Search Supervisor will also oversee You Tube campaigns as part of select clients' broader media programs.

The ideal candidate is a strategic, hands-on paid search leader who can independently manage client relationships, guide junior team members, identify opportunities before being asked, and translate complex performance data into clear recommendations.

• Lead the development of paid search strategies aligned with each client's business objectives, audience needs, market priorities, customer journey, and measurement framework.
• Translate business needs into actionable campaign structures, keyword and query strategies, targeting approaches, budget allocations, and optimization plans.
• Develop strategies that account for the distinct considerations of regulated and consumer-focused categories, including geographic availability, seasonality, privacy, compliance requirements, and variations in consumer intent.
• Serve as a day-to-day paid search lead for clients, clearly communicating strategies, performance, challenges, and recommended actions.
• Bring forward proactive recommendations that improve performance and address emerging client, category, or market needs.
• Partner with media planning, analytics, and other channel teams to ensure paid search and You Tube strategies support the broader media mix, promotional calendar, and customer journey.
• Contribute paid search expertise to annual planning, client presentations, and new-business initiatives as needed.

• Oversee the end-to-end execution of paid search campaigns, including account structure, keyword and query strategy, ad copy, audience signals, bid strategies, budget management, testing, and optimization.
• Guide the strategic use of campaign types and platform capabilities such as Performance Max, automated bidding, dynamic creative, location-based targeting, and emerging AI-driven search features.
• Oversee You Tube campaign planning and activation for select clients, including audience strategy, campaign structure, creative testing, and optimization, in partnership with the broader media team.
• Develop market- and location-specific strategies that reflect differences in service availability, consumer demand, competitive intensity, and business priorities.
• Monitor and optimize campaigns toward defined business and media outcomes, including conversions, qualified leads, appointments, product consideration, sales, site engagement, and cost efficiency.
• Maintain strong account hygiene and ensure campaigns follow established trafficking, tracking, QA, brand-safety, privacy, and measurement standards.
• Identify performance issues, diagnose their underlying causes, and recommend clear solutions.

• Partner with Analytics and other agency teams to establish campaign KPIs, reporting requirements, conversion signals, and testing plans.
• Translate campaign results into clear insights that explain what happened, why it happened, and what should change as a result.
• Use performance data,…