Sr Manager, Consumer Insights - Portfolio

Senior Manager, Consumer Insights – North American portfolio

As the Senior Manager, Consumer Insights for North American portfolio, you will have the opportunity to directly impact and influence the future strategic direction of iconic and energetic brands. In this role, you will help develop and implement the strategy on all brands, influencing key decisions across base & innovation marketing groups, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).

This is a new role in a newly created central function, building standards to evaluate & improve performance of the total North American portfolio.

• Strategic:
  Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, marketplace drivers, standard processes and experience to drive the business forward
• Strong Business Competence
  -Understands how to diagnose and level up critical business issues/business metrics/knowledge gaps with an eye for translating these into landing the right ‘business questions’ to solve on the consumer front
• Influential:
  Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
• Impactful:
  Influence so-what’s" by making actionable recommendations routed in deep understanding of market dynamics, our business and consumer
• An Owner:
  Ownership mentality, think and act like a start-up, and build out a function against a blank slate. Apply expertise & instincts to shape our North American approaches & standards
• Analytical:
  Ability to work with data and recognize patterns to advise brand actions.
• Flexible:
  Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills;
  Highly adaptable, thrives in an environment of change
• Strong Communicator:
  Showcase strong interpersonal skills through distilled clean/concise insights that drive storytelling behaviors though the organization. An ability to support findings with salient data is key.
• Self-motivated:
  Ability to handle many work streams, opposing priorities and distill a plan that can be implemented for the team
• Collaborator:
  Team player, works well in a fast-paced entrepreneurial environment
• Coach & People Leader:
  Share knowledge and develop an impactful team
• Curiosity & Action:
  High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
• Influence:
  Ability to influence at senior levels and drive focus and impact

• Strategic insights' partner to the North American Snacks Team:
• Be key Strategic Insight lead across full North American portfolio of brands
• Develop comprehensive research best practices for both existing products and new products from scoping, ideation, testing and post-decision analysis, packaging graphics and structure, advertising testing, etc.
• Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
• Help develop and influence research Best Practices for the organization. This includes methodologies, vendor assessment, delivery expectations, and communication to a broad set of Insights counterparts & cross-functional teams
• Requires working in high levels of ambiguity, creating strategic direction for growth.

• Strong experience in strategic insights/consumer analytics roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
• Proficient in…