Sales Messaging Director

Sales Messaging Director - Sales Messaging Intelligence

Position Summary:

The Sales Messaging Director serves as the strategic owner of the GTM narrative across HRO, SBS, RS, and INS. This role partners with Sales Leadership, Product Marketing, Marketing, Sales Operations, and AI teams to create evidence-based sales messaging that drives pipeline, seller effectiveness, and revenue growth. The role directly manages the Messaging Insights Analyst, and supports the Down Market.

Why This Role Exists:

Ensure each market segment has a clear, differentiated, evidence-based GTM narrative that sellers and AI tools consistently execute to create pipeline.

What They Own:

• Sales messaging based on BU priorities
• Seller deliverables including gaining access content, presentations and talk tracks
• Alignment with Marketing and Product Marketing
• How sellers use AI to drive messaging
• Incorporation of vertical, persona, product and competitor insights

How They Operate:

• Primary partner to BU Sales Leadership
• Lead quarterly BU Messaging Performance Reviews with Sales Ops
• Partner with Insights Analyst to convert insights into decisions and actions
• People leader for the Insights Analyst
• Partner with AI Specialists to ensure AI reflects the segment narrative

Success Measures:

• Pipeline and conversion lift
• Seller adoption of deliverables
• BU leader confidence and alignment
• Performance and development of the Insights Analyst

Key Responsibilities:

• Own Down Market GTM messaging strategy
• Develop messaging architecture and value propositions
• Create talk tracks, presentations, objection handling and sales plays
• Align sales messaging with business priorities and campaigns
• Translate market insights into actionable messaging
• Drive AI messaging alignment and seller adoption
  
  Lead cross-functional stakeholder alignment
• 10-15% travel required

Required Qualifications:

• A college degree is nice to have but not required. What’s more important is having the skills to do the job. Other forms of acceptable experience include:
• 7+ years in sales enablement, sales strategy, product marketing, messaging or related disciplines
• Strong executive communication and stakeholder management skills
• Experience leveraging insights and analytics to influence GTM strategy

Preferred Qualifications:

• People leadership experience preferred
• Experience with AI-enabled selling tools and modern sales technologies preferred

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions.

We offer the following benefits:

• Medical
• Dental
• Vision
• Life Insurance
• Matched Retirement Savings
• Wellness Program
• Short-and Long-Term Disability
• Charitable Contribution Match
• Holidays
• Personal Days & Vacation
• Paid Volunteer Time Off
• and more.

The compensation for this role is USD $ - USD $ / Year*

* Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.*

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging.

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