Director II Social Media

Director II Social Media (Hybrid)

Chicago, IL

The American Medical Association (AMA) isthe nation's largest professional Association of physicians and a non-profit organization.

We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees,and we are dedicated to social responsibility.

We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a
Director II Social Media (Hybrid)on our Editorial & Channel Strategy team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Director II Social Media, you will lead the AMA’s social media strategy and execution, building a high-performing, modern function that operates with speed, precision, and impact. This role is responsible for ensuring the AMA is timely, relevant, and influential in national health care conversations – particularly in fast-moving news cycles. The Director integrates real-time content, social listening, and paid media to maximize reach and engagement, while elevating production quality through internal talent and external partners.

This role will modernize capabilities, build platform-specific strategies, strengthen performance, and position social media as a core driver of brand visibility and organizational impact.

• Lead development and execution of a comprehensive, enterprise-wide social media strategy aligned with organizational priorities, reputation goals, audience growth, and business objectives.
• Serve as the organization’s senior social media strategist, advising executive leadership and cross-functional teams on emerging trends, platform dynamics, reputational risks, and engagement opportunities.
• Build and oversee a sophisticated real-time communications capability that enables rapid response to breaking news, public health developments, advocacy priorities, and emerging issues.
• Ensure platform-specific strategies are informed by audience insights, engagement trends, performance data, and evolving platform algorithms.
• Drive innovation and continuous modernization of the AMA’s social media capabilities, workflows, governance, and content operations.
• Monitor industry trends, emerging technologies, competitor activity, and audience behavior to identify opportunities for growth, innovation, and strategic differentiation.
• Manage and optimize a $1M+ paid social media budget, ensuring efficient investment, strong ROI, and measurable performance outcomes.

• Lead a highly data-driven approach to social media strategy, using analytics and audience intelligence to guide content decisions, optimize performance, and improve organizational impact.
• Establish KPIs, benchmarks, dashboards, and reporting frameworks that measure engagement, audience growth, sentiment, conversion, share of voice, and business impact.
• Translate complex performance data into actionable recommendations for leadership and stakeholders across the organization.
• Oversee testing strategies across platforms, formats, messaging, posting cadence, and audience targeting to continuously improve outcomes
• Direct the team on…