Director Precision & Marketing Analytics

Requisition : 40005

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

The Director of Precision Digital & Marketing Analytics is responsible for developing and leading Molson Coors Beverage Company's precision marketing strategy, customer data capabilities, CRM activation, and measurement framework to drive growth.

This leader will oversee four interconnected pillars:

Sitting on the Strategy & Capabilities team, the role serves as a critical bridge between Marketing, Media, Insights, and Technology teams, ensuring that consumer data, audience strategy, media investments, and commercial programs work together to deliver measurable business outcomes.

The ideal candidate combines deep expertise in customer data, digital media, CRM, and marketing performance measurement with strong leadership skills and a passion for transforming data into growth. This leader will also coach and develop a high-performing team of seven professionals across Precision Media, Consumer Data Strategy, CRM, and Marketing Analytics, building an inclusive, high-performance culture rooted in collaboration, continuous learning, innovation, and accountability.

• Lead the strategy, governance, and performance optimization of precision media programs across programmatic, paid social, retail media, and emerging digital channels.
• Partner with media agency partners to drive audience-first activation strategies utilizing first-party and third-party data.
• Develop advanced targeting, segmentation, suppression, and personalization approaches to improve customer acquisition and engagement.
• Drive innovation in audience activation, identity resolution, and precision targeting capabilities.
• Continuously optimize media investment allocation based on performance, incrementality, and business impact.
• Leverage AI-driven audience modeling, bid optimization, and predictive targeting capabilities to improve media efficiency, campaign performance, and customer acquisition outcomes.
• Partner with agency and technology partners to evaluate and implement emerging AI solutions that enhance audience activation and media effectiveness.

• Own the enterprise consumer data strategy and roadmap to strengthen customer understanding and activation capabilities.
• Lead audience segmentation, customer insights, and data-driven growth initiatives.
• Establish governance standards for audience creation, customer data usage, privacy compliance, and measurement consistency.
• In partnership with the Technology team, drive adoption and expansion of Customer Data Platforms (CDPs), identity solutions, and audience management capabilities.
• Develop a long-term first-party data strategy that enables audience activation, personalization, measurement, and consumer engagement across paid and owned channels.
• Lead the development of AI-enabled audience and personalization strategies that maximize the value of first-party consumer data assets.

• Lead CRM strategy across the consumer lifecycle, including…