Marketing Enablement Manager

** Position Summary
** The Marketing Enablement Team (MET) exists to clear the path for our marketers to do what they do best: build emotional connections that inspire consumers to always reach for our brands. We build and refine the capabilities, processes, and practices that make great marketing possible — now and into the future.

As the Marketing Enablement Manager, you are at the center of how Beer Marketing operates. You will own and drive critical cross-functional processes — from things like commercial planning and budget management to integrated team ways of working, learning & development, and risk management. You'll partner with leaders across Brand Marketing, Brand Activation, Sales Enablement, Finance, IT, and Strategy to connect the dots, reduce friction, and accelerate the impact of a ~100-person marketing organization behind some of the most iconic brands in the industry.

This is a highly visible, high-impact role for someone who thrives on solving complex operational challenges, influencing the organization, and building the infrastructure that makes a world-class marketing team run.
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* Responsibilities include:

**** Strategic Initiatives:
*** Lead cross-commercial strategic projects such as Local Market Strategy — including data model refinement, playbook development, and integration into the commercial planning process.
* Partner with IT to identify and prioritize technology solutions that improve marketing operations (e.g., budget tools, reporting dashboards, collaboration platforms).
* Support the socialization and activation of portfolio-level strategies across the marketing organization.
** Planning Initiatives and Ways of Working
**** Commercial Planning & Collaboration
*** Own the end-to-end Commercial Collaboration process — from kickoff through summer BU meetings and CAP — including deck development, content guidance, feedback tracking, and cross-functional coordination between Marketing and Sales/SET.
* Develop and manage the integrated commercial planning calendar, defining ownership, timing, and key accountabilities across Marketing, Sales, Finance, and Strategy.
** Budget & Financial Process Management
*** Support the annual budget planning process, including timelines, templates, governance structures, and decision rights — partnering closely with Finance, Strategy, and Marketing leadership.
* Drive day-to-day budget process improvements in partnership with IT and Finance, including tools assessment, taxonomy standardization, and systems-driven upgrades.
** Integrated Team Ways of Working
*** Support and evolve integrated team structures (brand pods and integrated brand teams), including roles, responsibilities, decision rights, meeting cadences, and communication practices.
* Create frameworks, tools, and training materials that empower brand directors and cross-functional teams to operate with clarity and accountability.
** Communication & Team Culture
*** Lead change management efforts informed by stakeholder listening tours, surveys, and cross-functional collaboration to simplify how teams work together.
* Contribute to Marketing Town Halls, Beer Marketing Summit planning and broader team engagement initiatives.
** Learning & Enablement
**** Capability Support
*** Build and maintain onboarding and transition guides that ensure new marketing talent is set up for success from day one.
* Develop the Beer Marketing learning calendar and coordinate training initiatives with cross-functional partners (SET, HR/Talent Development, IT).
* Partner with Global HR, Subject Matter Experts and key vendors to design and deliver learning programs across the marketing organization — including data analysis training, commercial planning education, and functional capability building —…