Associate Vice President, Marketing

About the American College of Surgeons

The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients.

The College has more than 95,000 members and is the largest organization of surgeons in the world. For more information, visit (Use the "Apply for this Job" box below)..

The American College of Surgeons is dedicated to improving the care of the surgical patient and safeguarding standards of care in an optimal and ethical practice environment.

To create a healthcare landscape where surgeons thrive and every patient has access to and benefits from the highest standards of surgical care, driven by innovation, education, leadership, and trust.

The Associate Vice President (AVP), Marketing is a senior leader within the Division of Strategic Marketing and Communications responsible for building and scaling ACS's marketing engine. The AVP, Marketing will drive measurable growth in member acquisition, engagement, and retention, as well as awareness and adoption of ACS's Quality Programs and educational products. This role owns the strategy, execution, and continuous optimization of ACS's multichannel marketing portfolio, including email/CRM marketing, paid digital and search, organic and paid social optimization, search engine optimization (SEO), search engine marketing (SEM), answer engine optimization (AEO), generative engine optimization (GEO), and campaign analytics.

The AVP brings a rigorous, test-and-learn, metrics-first approach to marketing, setting clear KPIs, building attribution and reporting infrastructure, and holding channels and campaigns accountable to conversion, engagement, and ROI targets. This is a hands-on leadership role for someone who will build a modern marketing function within a mission-driven organization, as well as create an infrastructure for operating continuous optimization.

This position partners closely with the AVP, Strategic Communications, and manages a high-performing team of five direct reports: two Marketing Managers, Senior Manager, Marketing Intelligence, Senior Social Media Strategist and Social Media Coordinator.

This exempt position will report to the VP, Strategic Marketing and Communications in the Division of Strategic Marketing and Communications. It is based in our Chicago office and is a hybrid role: 3 days per week in the office/2 days per week remote.

The anticipated salary range for this position is $170,000 - $210,000 (commensurate with related experience).

• Design and lead an integrated marketing strategy that drives measurable growth in membership acquisition, engagement, and renewal, as well as adoption of Quality Programs, educational offerings and other resources and services.
• Build a modern marketing function, driving the full funnel end-to-end, from awareness through conversion and retention, with the systems and discipline to test, measure, and scale what works.

• Establish KPIs, attribution models, and dashboards (e.g., Power BI/AI) that make marketing ROI visible and actionable.
• Build a culture of continuous testing, including A/B and multivariate testing on creative, offers, audiences, and channels, to systematically improve conversion and cost efficiency over time.

• Direct paid digital and search investment (Google Ads, Linked In, Meta,…