Strategy & Activation Manager, B2B

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Places to Work in 2022, and Digiday named Kepler the Most Innovative Media Agency in both 2025 and 2026, validating our investment in our team, our tech, and our clients.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We're growing. For you, that means unparalleled development opportunities and a role in shaping the direction of the company.
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

The Manager, Strategy & Activation position will be a leader on key client relationships, responsible for developing and executing integrated performance marketing and account-based marketing (ABM) strategies. In this role, you’ll be responsible for deeply understanding clients’ business challenges, goals, target accounts, and audiences, becoming the trusted “go-to” strategic partner for clients. You’ll succeed as a Strategy & Activation Manager if you’re a proven leader, have exceptional communication and analytical skills, and are a creative problem solver with a strong understanding of performance marketing, B2B marketing, ABM, and today’s evolving digital media landscape.

What You Will Do:

• Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms
• Develop and execute integrated B2B and account-based marketing strategies aligned to client business objectives, target accounts, buying groups, and customer journeys
• Act as the primary point of contact for assigned clients; proactively manage communication, elevate issues when needed, and build strong client relationships
• Partner with clients to understand business goals, KPIs, audience and account strategies, competitive dynamics, and the B2B buyer journey
• Lead campaign strategy, planning, activation, and optimization across performance media and account-based marketing (ABM) programs to drive measurable business outcomes
• Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights across performance and ABM initiatives
• Translate performance data and audience/account insights into actionable recommendations and strategic narratives for clients and internal stakeholders
• Lead client status meetings, performance discussions, and strategic planning sessions both remotely and on-site
• Manage and mentor a team of 1–3 Senior Analysts and/or Analysts
• Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness

Desired

Skills and Experience:

• 3–5+ years of experience in digital media planning, activation, performance marketing, and/or account-based marketing
• Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms
• Experience developing and executing B2B marketing strategies across account and audience targeting, segmentation, personalization, and multichannel activation. Experience with account-based marketing (ABM) is a plus.
• Strong understanding of performance KPIs, attribution methodologies, audience targeting,…