Director, Transformation - Marketing Strategy

Job Description Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.

We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

McDonald’s is evolving its marketing model to be more connected, efficient, and effective. As part of this effort, McDonald’s is establishing a Future of Marketing team to define how marketing capabilities, processes, partnerships, and ways of working will evolve over time.

Reporting to the Marketing Function & Strategy Tower, the Director Agency Management will define the future-state strategy for how McDonald’s collaborates with its agency partners.

The overall goal is to define and build an agency ecosystem establishes their role in driving our Consumer NEXT strategy and path to deeper customer engagement - mobilizing our fans in new ways, giving them new and more personalized experiences, and doing this at a speed we haven’t done before. The role will lead all aspects of the design, and the processes and tools through which McDonald’s and its agencies plan and work together to reduce complexity, and accelerate speed-to-market across campaign development and activation.

The role requires 10+ years of working with agencies, either within an agency organization or in a client-side role managing campaigns across capabilities and agency partners. The successful candidate will bring a strong understanding of global client environments, different agency disciplines and operating models, and the strategic and operational trade-offs involved in building a marketing partner ecosystem.

• Build on the existing foundation with agency partners, to create future-ready capabilities that can scale with McDonald’s evolving needs.
• Shape the future direction of McDonald’s agency network by evaluating emerging trends, evolving customer expectations, and opportunities to build future-ready capabilities.
• Support the development of operating principles, governance, and performance frameworks that support global and local market needs.
• Explore the impact of AI, automation, and emerging technologies on marketing capabilities and ways of working.
• Evaluate design options against business objectives, market realities, and evolving industry trends.
• Partner across Marketing, Procurement, Finance, Technology, Data & Analytics, and Organizational Activation to embed new ways of working.

• 10+ years of agency or client-side experience managing complex, multi-market agency and marketing partner ecosystems.
• Practical understanding of marketing planning, budgeting, campaign management, media operations, and integrated marketing execution.
• Hands-on experience with evolving media channels and the changing nature of integrated campaigns.
• Deep understanding of agency disciplines, operating models, roster structures, scopes,…