Marketing Consultant III, Brand Strategy - Advertising Operations

Overview:

The Advertising Operations Specialist serves as an operational partner within the enterprise brand advertising team, advancing efficiency, strengthening cross-functional alignment, and supporting seamless execution of creative and advertising initiatives. This position directly supports the Brand Advertising Operations Lead. The work will include translating complex inputs into clear action plans, creative and production logistics, final asset archiving, coordinating agency onboardings and on-going trainings, and enabling cross-agency collaboration across a fast-moving portfolio and other special assignments.

Core responsibilities span operational coordination, fielding ad hoc requests, creative production logistics, collaboration across internal teams and external agency partners, and the development of leadership-ready materials that support informed decision-making and effective execution. Effective communication skills and project management expertise will be instrumental for the Advertising Operations Specialist.

In addition to the responsibilities listed below, this position is responsible for providing the organization with tools, assets, insights and guidance to deploy consistent, effective and differentiated brand messaging across all communication touch points and experiences, aimed at increasing brand equity, awareness and preference.

• Pursues self-development and effective relationships with others by proactively providing resources, information, advice, and expertise with coworkers and customers; influencing others through technical explanations and examples; providing occasional mentoring to team members; listening and responding to, seeking, and addressing performance feedback; creating plans to capitalize on strengths and develop weaknesses; anticipating and responding to the needs of others; and adapting to and learning from change, difficulties, and feedback.
• Completes work assignments by applying up-to-date expertise in subject area to generate creative solutions; ensuring all procedures and policies are followed; leveraging an understanding of data, and resources to support projects or initiatives; collaborating cross-functionally to solve business problems; identifying and monitoring priorities, deadlines, and expectations; communicating progress and information; identifying, recommending, and implementing ways to address improvement opportunities; and escalating issues or risks as appropriate.
• Conducts market data collection and synthesis under guidance from more senior colleagues by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; providing input into market research; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Implements marketing strategies aligned with business objectives by developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research and analysis to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Implements strategic go-to-market plans by assessing and validating channel partner needs and performance on an ongoing basis; and investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities.
• Assists with the development and execution of integrated marketing communications strategies and programs by integrating business-to-business, business-to-consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns;
  
  and making recommendations to optimize campaigns.
• Assists the creative team by gathering data, research, stakeholder input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams;…