Hapi - Head of Marketing

About Hapi

Hapi is hospitality's connectivity partner, dedicated to simplifying the complex hospitality technology landscape by connecting hoteliers and solution providers i removes long-standing data barriers, enabling hotels, hotel companies, and technology providers to access and utilize data in real time — empowering the creation of personalized guest experiences that drive business success. Hapi serves 15,000 hotels globally, including IHG Hotels & Resorts, Wyndham Hotels & Resorts, Sonesta, Rosewood.

Hapi sells into a knowable universe: a few hundred hotel groups and a few dozen technology providers. ABM, events, pipeline attribution, and product launch support are the fundamentals of this job. HITEC, other key industry events, and Hapi's proprietary events are important points in our sales cycle and where many of our most valuable customer and prospect conversations happen. The opportunity is to make this proven motion significantly more effective — using AI and modern tooling as genuine force multipliers for a lean, three-person team, while continuously testing and improving how we reach, engage, and convert our market.

You will own the marketing budget, manage two direct reports (Marketing Senior Specialist and Graphic Designer), and maintain strong relationships with our PR and web agency partners.

Pipeline from Marketing Own top-of-funnel conversion and pipeline generation. Campaigns must be attributable to revenue, not just activity.

ABM & Demand Generation Design and run ABM programs for a defined, finite universe of accounts — enterprise hotel groups, brands, and technology providers. Partner closely with Sales to define priority accounts, buying committees, engagement signals, and coordinated account plays. The goal is not to rebuild a campaign each cycle; it's to build a system that learns and improves with each touch.

That means using AI to automate research, personalize outreach, score engagement, and surface the next best action — so your team is iterating on what's working, not starting from scratch every quarter. Optimize for accounts that convert, not impressions.

AI-Search & Retrieval Visibility Hapi needs to show up inside the models and search interfaces that buyers now use to build shortlists. Own Hapi's discoverability in AI-generated search results (GEO), not just traditional SEO. This is a core responsibility, not a stretch goal.

Brand & Market Position Sharpen Hapi's positioning against a competitive hospitality-tech landscape. Own voice, visual identity, and narrative consistency. Translate complex data and connectivity concepts into messaging that resonates with hotel IT, loyalty, and marketing buyers.

Content Velocity Build a content operation where taste and distribution are the constraints — not production capacity. Each piece of content should build on what came before: reinforcing a narrative, extending a campaign, feeding a new channel. Use AI to accelerate drafting, repurposing, and personalization so the team is spending its time on judgment and distribution, not production. Own the strategy and the output.

PR Management Serve as Hapi's primary relationship owner with our PR agency. Set the communications strategy, define deliverables, and hold the agency accountable to share-of-pipeline outcomes — not coverage volume alone.

Event Strategy & Execution Own strategy and execution for HITEC, key industry conferences, and Hapi's proprietary events. Events are where our pipeline moves.

Partner & Channel Marketplace
Own strategy for Hapi's B2B SaaS provider and technology marketplaces — positioning Hapi for inbound discovery and pipeline generation through channel partnerships.

Product Marketing & Go-to-Market
Partner with…